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type_genre:"Thesis"
~subject:"Kundenorientierung"
~subject:"Supplier relationship management"
~subject:"Supply chain"
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Search: subject_exact:"Warenplatzierung"
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Kundenorientierung
Supplier relationship management
Supply chain
Category Management
30
Category management
30
Theorie
18
Theory
18
Einzelhandel
13
Kategorienmanagement
12
Lieferantenmanagement
10
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9
Deutschland
7
Efficient Consumer Response
7
Efficient consumer response
7
Germany
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ECR <Management>
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Warenplazierung
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Wettbewerbsstrategie
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Brand
3
Computer-aided logistics
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Consumer goods marketing
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Food retailing
3
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25
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Seifert, Dirk
3
Placzek, Tina Simone
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Steiner, Stephanie
2
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1
Brettschneider, Guido
1
Faßnacht, Martin
1
Goerdt, Thomas
1
Holzkämper, Olaf
1
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Jensen, Ove
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Kotschi, Bernd
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Hamburger Schriften zur Marketingforschung
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Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
Gabler Edition Wissenschaft / Supply Chain Management
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing und Innovationsmanagement
1
Reihe: Kundenorientierte Unternehmensführung
1
Research series
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Schriften zu Distribution und Handel
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ECONIS (ZBW)
17
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
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2
Trade marketing, category management and shopper marketing : organizational trends in consumer goods marketing and sales
Schmutzler, René
-
2016
Persistent link: https://www.econbiz.de/10011535038
Saved in:
3
Retail category management : decision support systems for assortment, shelf space, inventory and price planning
Hübner, Alexander
-
2011
Persistent link: https://www.econbiz.de/10009302782
Saved in:
4
Three essays on vertical relations : one-stop shopping, below-cost pricing, and upfront payments
Schlippenbach, Vanessa von
-
2008
Persistent link: https://www.econbiz.de/10003763758
Saved in:
5
Optimal Shelf Availability : Analyse und Gestaltung integrativer Logistikkonzepte in Konsumgüter-Supply Chains
Placzek, Tina Simone
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480587
Saved in:
6
Category Management : zur Konfliktregelung in Hersteller-Handels-Beziehungen
Steiner, Stephanie
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400660
Saved in:
7
Category Management : Zur Konfliktregelung in Hersteller-Handels-Beziehungen
Steiner, Stephanie
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515453
Saved in:
8
Optimal Shelf Availability : Analyse und Gestaltung integrativer Logistikkonzepte in Konsumgüter-Supply Chains
Placzek, Tina Simone
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515536
Saved in:
9
Efficient Consumer Response : Supply Chain Management (SCM), Category Management (CM) und Radiofrequenz-Identifikation (RFID) als neue Strategieansätze
Seifert, Dirk
-
2006
-
4., erw. Aufl.
Persistent link: https://www.econbiz.de/10003320520
Saved in:
10
Eye-Tracking im stationären Einzelhandel : eine empirische Analyse der Wahrnehmung von Kunden am Point of Purchase
Berghaus, Nadine
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003000924
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