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type_genre:"Working Paper"
~subject:"Food trade"
~subject:"Marketingmanagement"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Improving marketing strategies for private label products
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Working paper / National Bureau of Economic Research, Inc.
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Business reengineering : effizientes Neugestalten von Geschäftsprozessen
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Cahier de recherche en marketing et management
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Capital for our time : the economic, legal, and management challenges of intellectual capital
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Economies et sociétés ; 49,3
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Melbourne Institute working paper series
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Scanner data and price indexes
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The SAGE handbook of international marketing
1
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
Working papers / TSE : WP
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Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken : eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels
Brüggemann, Philipp
;
Olbrich, Rainer
-
2021
Persistent link: https://www.econbiz.de/10012697110
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2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
3
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
4
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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5
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
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6
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
7
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
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8
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
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9
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
10
Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective
Jagani, Khyati
;
Vasavada-Oza, Falguni
;
Chauhan, Himani
- In:
Improving marketing strategies for private label products
,
(pp. 227-253)
.
2020
Persistent link: https://www.econbiz.de/10012125567
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