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type_genre:"Working Paper"
~subject:"Großbritannien"
~subject:"International marketing"
~type_genre:"Fallstudie"
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Großbritannien
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Mode
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76
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Journal of fashion marketing and management
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Building corporate identity, image and reputation in the digital era
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Capturing the gains working paper
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Discussion papers in economics and management / A / University of Reading, Department of Economics
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Entrepreneurship in international marketing
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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1
Quantum prices
Aparicio, Diego
;
Rigobón, Roberto
-
2020
Persistent link: https://www.econbiz.de/10012179321
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2
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
3
Towards sustainable labour costing in UK fashion retail
Miller, Doug
-
2013
Persistent link: https://www.econbiz.de/10009783696
Saved in:
4
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
5
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 229-243)
.
2013
Persistent link: https://www.econbiz.de/10009682306
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6
An investigation into product development processes for UK fashion retailers : a multiple case study
Goworek, Helen
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 648-662
Persistent link: https://www.econbiz.de/10008699342
Saved in:
7
Internationalisation of the Spanish fashion brand Zara
Lopez, Carmen
;
Ying, Fan
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 279-296
Persistent link: https://www.econbiz.de/10003858487
Saved in:
8
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 207-218)
.
2007
Persistent link: https://www.econbiz.de/10003559691
Saved in:
9
Competitiveness in the clothing industry : the economics of fashion in UK womenswear, 1880 - 1950
Godley, Andrew
-
1997
Persistent link: https://www.econbiz.de/10000965950
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