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type_genre:"Working Paper"
~subject:"Marketingmanagement"
~subject:"Retail marketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Retail marketing
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Handelsmarke
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73
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72
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Barsky, Robert B.
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Improving marketing strategies for private label products
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Working paper / National Bureau of Economic Research, Inc.
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
ERIM report series research in management
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Betriebswirtschaftliche Diskussionsbeiträge
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Business reengineering : effizientes Neugestalten von Geschäftsprozessen
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Cahier de recherche en marketing et management
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Capital for our time : the economic, legal, and management challenges of intellectual capital
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Department working papers / Bar-Ilan University, Department of Economics
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Economies et sociétés ; 49,3
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Impulse für die Markenforschung und Markenführung
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
1
Melbourne Institute working paper series
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Scanner data and price indexes
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
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1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
Saved in:
3
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
4
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
5
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
6
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
7
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
8
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
9
Empirical studies of trade marks : the existing economic literature
Schautschick, Philipp
;
Greenhalgh, Christine
-
2013
Persistent link: https://www.econbiz.de/10009782449
Saved in:
10
Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
-
2015
Persistent link: https://www.econbiz.de/10011334633
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