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~accessRights:"free"
~isPartOf:"Arab economic and business journal"
~isPartOf:"Enlightening tourism : ET ; a pathmaking journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Brand Image"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Brand Image
Customer satisfaction
persuasion knowledge
Consumer behaviour
33
Konsumentenverhalten
33
Kundenzufriedenheit
10
Brand image
9
Markenimage
9
Dienstleistungsqualität
8
Service quality
8
Advertising
7
Tourism
7
Werbung
7
Brand management
6
Markenführung
6
Tourismus
6
Werbewirkung
6
Beziehungsmarketing
5
Hotel industry
5
Hotellerie
5
Internet marketing
5
Online-Marketing
5
Relationship marketing
5
E-commerce
4
Electronic Commerce
4
Holiday behaviour
4
Social Web
4
Social web
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Tourism industry
4
Tourism marketing
4
Tourismusmarketing
4
Tourismuswirtschaft
4
Urlaubsverhalten
4
Coronavirus
3
Gender
3
Geschlecht
3
Innovation adoption
3
Innovationsakzeptanz
3
Online retailing
3
Online-Handel
3
Airline
2
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17
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Boerman, Sophie C.
2
Abu Zaid, Mohammed Khair Saleem
1
Al-Manasra, Excimirey Amer
1
Almeida, Paulo
1
Amireh, Mohannad
1
Amorim, Daniela
1
Andre, Azouri
1
Anglada-Tort, Manuel
1
Aydın, Melih
1
Belwal, Rakesh
1
Daou, Lindos
1
Garrido-Pintado, Pablo
1
Gupta, Sudhanshu
1
Hani, Safi
1
Jasrotia, Aruditya
1
Jiménez-Caballero, José Luís
1
Kamleitner, Bernadette
1
Kang, Amanpreet
1
Kour, Parvinder
1
Maksoud, Lea
1
Marckhgott, Eva
1
Marwan, Azouri
1
Matthes, Jörg
1
Müllensiefen, Daniel
1
Müller, Céline M.
1
Neureiter, Ariadne
1
Nika, Abid Suhail
1
Qutaishat, Fadi Taher
1
Ramjit Singh
1
Sarangal, Rajani Kumari
1
Sarı Gök, Hatice
1
Schofield, Kerry
1
Sharma, Priyanka
1
Singh, Rajesh
1
Smit, Edith G.
1
Trahan, Tabitha
1
Zaiem, Imed
1
Zgolli, Samar
1
Şalvarcı, Simge
1
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Arab economic and business journal
Enlightening tourism : ET ; a pathmaking journal
International journal of advertising : the review of marketing communications
Cogent business & management
84
Journal of Asian finance, economics and business : JAFEB
27
Psychology & marketing
19
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
16
European research studies
11
Global business and finance review
10
Journal of Contemporary Issues in Business and Government
9
Marketing i menedžment innovacij : m&mi
9
European journal of management and business economics : EJM&BE
8
Journal of marketing and consumer behaviour in emerging markets
8
Journal of open innovation : technology, market, and complexity
8
Management : journal of contemporary management issues
8
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
7
Business and Economic Research : BER
7
Expert journal of marketing
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Future Business Journal
6
Journal of marketing communications
6
South Asian journal of marketing
6
VNU journal of economics and business
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of management, economics and social sciences : IJMESS
5
NBER working paper series
5
The international journal of business science & applied management : IJBSAM
5
Asian journal of business and accounting : AJBA
4
Discussion paper / Tinbergen Institute
4
Dutch journal of finance and management
4
Economies : open access journal
4
European research on management and business economics
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
4
International journal of retail and distribution management
4
Journal of Tourism, Heritage & Services Marketing : JTHSM
4
Journal of business economics and management
4
Journal of risk and financial management : JRFM
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
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1
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
2
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
3
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
6
Does gastronomy brand image affect the perceived emotional value and tour satisfaction?
Aydın, Melih
;
Sarı Gök, Hatice
;
Şalvarcı, Simge
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
1
,
pp. 366-397
Persistent link: https://www.econbiz.de/10013464977
Saved in:
7
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
8
Mediating role of customer experience between innovation and performance : a study of Quick Service Restaurants (QSRs)
Singh, Rajesh
;
Sarangal, Rajani Kumari
;
Sharma, Priyanka
- In:
Enlightening tourism : ET ; a pathmaking journal
10
(
2020
)
2
,
pp. 239-269
Persistent link: https://www.econbiz.de/10012583749
Saved in:
9
Assessing the effect of airline service quality on image and post purchase behavioral intention
Ramjit Singh
;
Nika, Abid Suhail
- In:
Enlightening tourism : ET ; a pathmaking journal
10
(
2020
)
2
,
pp. 323-357
Persistent link: https://www.econbiz.de/10012583776
Saved in:
10
Understanding the impact of airport service quality on passengers' revisit intentions amidst COVID-19 pandemic
Kour, Parvinder
;
Jasrotia, Aruditya
;
Gupta, Sudhanshu
- In:
Enlightening tourism : ET ; a pathmaking journal
10
(
2020
)
2
,
pp. 358-386
Persistent link: https://www.econbiz.de/10012583782
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