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~accessRights:"free"
~isPartOf:"Arab economic and business journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Brand Image"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
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Advertising effects
Brand Image
Customer satisfaction
Relationship marketing
persuasion knowledge
Consumer behaviour
41
Konsumentenverhalten
41
Advertising
11
Werbung
11
Werbewirkung
10
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Kundenzufriedenheit
7
Brand
6
Markenartikel
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Internet marketing
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Online-Marketing
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Einzelhandel
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Gender
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Geschlecht
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Marketing management
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Marketingmanagement
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Retail trade
4
Customer value
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Data protection
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Datenschutz
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Environmental consciousness
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Kundenwert
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Nachhaltige Entwicklung
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Online retailing
3
Online-Handel
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Sustainable development
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Umweltbewusstsein
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Business ethics
2
Celebrity endorsement
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Celebrity-Werbung
2
Confidence
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Coronavirus
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Boerman, Sophie C.
4
Abdo, Said Shabban
1
Abu Zaid, Mohammed Khair Saleem
1
Agag, Gomaa
1
Al-Manasra, Excimirey Amer
1
Almoraish, Ahmed
1
Amireh, Mohannad
1
Andre, Azouri
1
Anglada-Tort, Manuel
1
Beatson, Amanda T.
1
Belwal, Rakesh
1
Castéran, Herbert
1
Chaib Lababdi, Houyem
1
Daou, Lindos
1
Eid, Riyad
1
Ekinci, Yuksel
1
Frasquet Deltoro, Marta
1
Hani, Safi
1
Ieva, Marco
1
Kamleitner, Bernadette
1
Kang, Amanpreet
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Labben, Thouraya Gherissi
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Maksoud, Lea
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Neureiter, Ariadne
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Ni, Shaowen
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Ono, Akinori
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Patrizi, Michela
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Qutaishat, Fadi Taher
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Reijmersdal, Eva A. van
1
Riedel, Aimee S.
1
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1
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Arab economic and business journal
International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
Cogent business & management
124
Psychology & marketing
32
Journal of Asian finance, economics and business : JAFEB
30
Pakistan journal of commerce and social sciences
26
Administrative Sciences : open access journal
24
European research studies
21
Journal of open innovation : technology, market, and complexity
18
Global business and finance review
16
Marketing i menedžment innovacij : m&mi
16
Journal of business research : JBR
14
European journal of management and business economics : EJM&BE
12
Expert journal of marketing
11
Journal of the Academy of Marketing Science
11
Management : journal of contemporary management issues
11
Faculty & research / Insead : working paper series
10
Future Business Journal
10
Journal of Contemporary Issues in Business and Government
10
Journal of business economics and management
10
Organizations and markets in emerging economies
10
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
10
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
9
Journal of marketing and consumer behaviour in emerging markets
9
South Asian journal of marketing
9
Italian journal of marketing : ITJM
8
Journal of marketing communications
8
The Lahore journal of business
8
Working paper series
8
Business and Economic Research : BER
7
Journal of global information management
7
South African journal of business management
7
Central European business review : CEBR
6
Discussion paper / Tinbergen Institute
6
Enlightening tourism : ET ; a pathmaking journal
6
International journal of management and economics
6
International journal of management, economics and social sciences : IJMESS
6
International journal of retail and distribution management
6
Journal of risk and financial management : JRFM
6
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
5
Factors influencing behavioral intentions in livestream shopping : a cross-cultural study
Ni, Shaowen
;
Ueichi, Hideo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460857
Saved in:
6
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
7
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
8
From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value
Valentini, Tony
;
Roederer, Claire
;
Castéran, Herbert
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462312
Saved in:
9
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
10
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
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