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~accessRights:"free"
~isPartOf:"Arab economic and business journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing i menedžment innovacij : m&mi"
~subject:"Advertising effects"
~subject:"Brand Image"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
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Advertising effects
Brand Image
Customer satisfaction
Relationship marketing
persuasion knowledge
Consumer behaviour
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Konsumentenverhalten
65
Brand image
17
Markenimage
17
Brand management
14
Markenführung
14
Advertising
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consumer behaviour
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purchase intention
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Boerman, Sophie C.
2
Duy Binh Luong
2
Le Khoa Huan
2
Vo Thi Huong Giang
2
Abu Zaid, Mohammed Khair Saleem
1
Al-Manasra, Excimirey Amer
1
Alhanatleh, Hasan
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Alnaser, Ahmad Salih
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Altunisik, Remzi
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Cho, James
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Daneshfar, Alireza
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Daou, Lindos
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Arab economic and business journal
International journal of advertising : the review of marketing communications
Marketing i menedžment innovacij : m&mi
Cogent business & management
120
Psychology & marketing
32
Journal of Asian finance, economics and business : JAFEB
30
Administrative Sciences : open access journal
24
Pakistan journal of commerce and social sciences
24
European research studies
20
Journal of open innovation : technology, market, and complexity
17
Global business and finance review
13
European journal of management and business economics : EJM&BE
12
Expert journal of marketing
11
Management : journal of contemporary management issues
11
Faculty & research / Insead : working paper series
10
Future Business Journal
10
Journal of Contemporary Issues in Business and Government
10
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
9
Journal of business economics and management
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Journal of marketing and consumer behaviour in emerging markets
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Italian journal of marketing : ITJM
8
Journal of the Academy of Marketing Science
8
The Lahore journal of business
8
Working paper series
8
Business and Economic Research : BER
7
Journal of global information management
7
Journal of marketing communications
7
South Asian journal of marketing
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Central European business review : CEBR
6
Discussion paper / Tinbergen Institute
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Enlightening tourism : ET ; a pathmaking journal
6
International journal of management and economics
6
International journal of management, economics and social sciences : IJMESS
6
International journal of retail and distribution management
6
Journal of retailing and consumer services
6
Journal of risk and financial management : JRFM
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VNU journal of economics and business
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Amfiteatru economic : an economic and business research periodical
5
Asian journal of business and accounting : AJBA
5
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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1
The effect of the internal customer (employee) on the external customer in citizenship behaviour : a mediated model through customer support perception
Kerse, Yagmur
;
Kerse, Gokhan
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 9-16
Persistent link: https://www.econbiz.de/10014375436
Saved in:
2
The mediating role of firm prestige in the relationship between perceived quality and behaviour intention in customer cafeteria experiences
Samsa, Caglar
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10014373790
Saved in:
3
Investigating the impact of Facebook advertising features on consumer behaviour
Vo Thi Huong Giang
;
Duy Binh Luong
;
Le Khoa Huan
;
Thi …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 17-25
Persistent link: https://www.econbiz.de/10014375455
Saved in:
4
Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
5
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
6
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
7
Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet
;
Kumar, Amit
;
Bapat, Gautam
;
Khan, Mohd Suhail
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 146-157
Persistent link: https://www.econbiz.de/10014282096
Saved in:
8
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
9
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
10
Establishing customer behavior through e-commerce websites in newly emerging market
Vo Thi Huong Giang
;
Cho, James
;
Le Khoa Huan
;
Duy Binh Luong
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 85-93
Persistent link: https://www.econbiz.de/10014249978
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