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~accessRights:"free"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Customer satisfaction
Konsumentenverhalten
persuasion knowledge
Consumer behaviour
13
Advertising
10
Werbung
10
Werbewirkung
8
Brand management
5
Markenführung
5
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4
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4
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4
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13
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Boerman, Sophie C.
4
Anglada-Tort, Manuel
1
Apaolaza, Vanessa
1
Beatson, Amanda T.
1
Breberina, Jovica
1
Bronkhorst, Ewald
1
Castro, Juana
1
Enschot, Renske van
1
Hartmann, Patrick
1
Hooijdonk, Charlotte van
1
Kamleitner, Bernadette
1
Marckhgott, Eva
1
Marcos, Aitor
1
Matthes, Jörg
1
Meppelink, Corine S.
1
Müllensiefen, Daniel
1
Müller, Céline M.
1
Neureiter, Ariadne
1
Ono, Akinori
1
Ono, Makoto
1
Reijmersdal, Eva A. van
1
Riedel, Aimee S.
1
Rosendo-Rios, Veronica
1
Rozendaal, Esther
1
Schofield, Kerry
1
Shukla, Paurav
1
Smit, Edith G.
1
Trahan, Tabitha
1
Verlegh, Peeter
1
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1
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International journal of advertising : the review of marketing communications
Cogent business & management
297
European research studies
108
Psychology & marketing
93
Journal of Asian finance, economics and business : JAFEB
90
Cleaner and responsible consumption
85
Journal of open innovation : technology, market, and complexity
70
Amfiteatru economic : an economic and business research periodical
63
International journal of consumer studies
61
Administrative Sciences : open access journal
56
Wine Economics and Policy
56
Pakistan journal of commerce and social sciences
55
Marketing i menedžment innovacij : m&mi
52
Agricultural and Food Economics : AFE
49
Global business and finance review
46
Journal of risk and financial management : JRFM
46
Journal of consumer research : JCR ; an interdisciplinary journal
40
Journal of marketing and consumer behaviour in emerging markets
40
Organizations and markets in emerging economies
35
International Journal of Energy Economics and Policy : IJEEP
34
Journal of agricultural and applied economics : JAEE
33
Journal of business research : JBR
32
Journal of the Academy of Marketing Science
30
Journal of business economics and management
28
Journal of consumer behaviour
28
Consumer behavior review : CBR
27
International journal of economics and financial issues : IJEFI
27
Journal of global information management
27
Business strategy and the environment
25
Future Business Journal
25
Journal of Contemporary Issues in Business and Government
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
25
Expert journal of marketing
24
South Asian journal of marketing
24
European journal of management and business economics : EJM&BE
23
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
Central European business review : CEBR
20
Economies : open access journal
20
European research on management and business economics
20
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ECONIS (ZBW)
13
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
5
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
6
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
7
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
8
Perspectives : advertising and climate change : part of the problem or part of the solution?
Hartmann, Patrick
;
Marcos, Aitor
;
Castro, Juana
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 430-457
Persistent link: https://www.econbiz.de/10014234117
Saved in:
9
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
10
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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