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~accessRights:"free"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~subject:"persuasion knowledge"
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Advertising effects
Customer satisfaction
Marketingmanagement
persuasion knowledge
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
10
Werbung
10
Werbewirkung
8
Brand management
5
Markenführung
5
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4
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Influencer marketing
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Aesthetic pleasure
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Aesthetics
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Bibliometrics
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Brands
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Celebrity endorsement
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Celebrity-Werbung
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Climate change
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Computerspiel
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Consumer privacy
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Boerman, Sophie C.
4
Anglada-Tort, Manuel
1
Beatson, Amanda T.
1
Kamleitner, Bernadette
1
Marckhgott, Eva
1
Matthes, Jörg
1
Meppelink, Corine S.
1
Müllensiefen, Daniel
1
Müller, Céline M.
1
Neureiter, Ariadne
1
Ono, Akinori
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Ono, Makoto
1
Reijmersdal, Eva A. van
1
Riedel, Aimee S.
1
Rozendaal, Esther
1
Schofield, Kerry
1
Smit, Edith G.
1
Trahan, Tabitha
1
Voorveld, Hilde
1
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International journal of advertising : the review of marketing communications
Cogent business & management
96
Journal of Asian finance, economics and business : JAFEB
29
Psychology & marketing
22
Administrative Sciences : open access journal
19
Pakistan journal of commerce and social sciences
18
European research studies
17
Global business and finance review
12
Journal of open innovation : technology, market, and complexity
12
Marketing i menedžment innovacij : m&mi
12
Faculty & research / Insead : working paper series
11
European journal of management and business economics : EJM&BE
10
Journal of Contemporary Issues in Business and Government
9
Journal of business research : JBR
9
Journal of marketing and consumer behaviour in emerging markets
9
Management : journal of contemporary management issues
9
Organizations and markets in emerging economies
9
Expert journal of marketing
8
Journal of risk and financial management : JRFM
8
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
8
Business and Economic Research : BER
7
International journal of management, economics and social sciences : IJMESS
7
Journal of marketing communications
7
South African journal of business management
7
South Asian journal of marketing
7
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
6
Arab economic and business journal
6
Discussion paper / Tinbergen Institute
6
Enlightening tourism : ET ; a pathmaking journal
6
Future Business Journal
6
NBER working paper series
6
Research paper series / Stanford Graduate School of Business
6
VNU journal of economics and business
6
CESifo working papers
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
European research on management and business economics
5
Italian journal of marketing : ITJM
5
Journal of business economics and management
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
8
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
9
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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