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~accessRights:"free"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Hospital"
~subject:"Restaurant industry"
~subject:"Werbewirkung"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Hospital
Restaurant industry
Werbewirkung
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Konsumentenverhalten
12
Internet marketing
9
Online-Marketing
9
Advertising
7
Advertising effects
6
Social Web
6
Social web
6
Werbung
6
Hospitality
4
Brand management
3
Digitalisierung
3
Digitization
3
Gastgewerbe
3
Hospitality industry
3
Innovation
3
Markenführung
3
social media
3
Augmented reality
2
Bibliometrics
2
Bibliometrie
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Big Data
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Big data
2
Brand image
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Krankenhaus
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Markenimage
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Social media marketing
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Tourismuswirtschaft
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Viral marketing
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Virales Marketing
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advertising
2
brand equity
2
persuasion knowledge
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Segijn, Claire M.
2
Agopian, G.
1
Alhajsaleh, Nael
1
Baidoun, Samir
1
Ball, Joan P.
1
Boerman, Sophie C.
1
Dalakas, Vassilis
1
Dang-Van, Thac
1
Eells, Danielle
1
Einwiller, Sabine
1
El Hedhli, Kamel
1
Fernandez, Sébastien
1
Fointiat, Valérie
1
Fuxman, Leonora
1
Grigoriou, Nicholas
1
Gugenishvili, Ilia
1
Gössling, Stefan
1
Hack-Polay, Dieu
1
Hai-Ninh Do
1
Hamouda, Mohammed
1
Isaac, Rami Khalil Ibrahim
1
Kassem, Rasha
1
Kim, Do Yuon
1
Kim, Eunah
1
Kim, Hye-Young
1
Lunde, Merete
1
Mahmoud, Ali B.
1
Martin-Rios, Carlos
1
Mohr, Iris
1
Muldrow, Adrienne F.
1
Nguyen, Ninh
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Ooijen, Iris van
1
Park, Minjung
1
Pasamar, Susana
1
Pervan, Simon
1
Rubin, Daniel
1
Salem, Mohammed
1
Sifaoui, Asma
1
Stewart, Kristin
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International journal of hospitality management
Journal of consumer behaviour : an international research review
Journal of marketing communications
Cogent business & management
390
European research studies
160
Pakistan journal of commerce and social sciences
121
Journal of Asian finance, economics and business : JAFEB
116
Administrative Sciences : open access journal
104
Journal of open innovation : technology, market, and complexity
100
Psychology & marketing
94
Cleaner and responsible consumption
87
Intereconomics : review of European economic policy
85
Amfiteatru economic : an economic and business research periodical
81
Health economics review
77
Journal of risk and financial management : JRFM
75
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
68
Marketing i menedžment innovacij : m&mi
63
International journal of consumer studies
62
Wine Economics and Policy
54
Covid economics : vetted and real-time papers
53
Agricultural and Food Economics : AFE
49
Journal of Contemporary Issues in Business and Government
49
International journal of economics and financial issues : IJEFI
48
Global business and finance review
45
International Journal of Energy Economics and Policy : IJEEP
41
Journal of marketing and consumer behaviour in emerging markets
41
Journal of consumer research : JCR ; an interdisciplinary journal
40
Organizations and markets in emerging economies
40
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
39
The European journal of health economics
37
Economies : open access journal
36
Journal of business economics and management
36
Journal of business research : JBR
35
The international journal of business science & applied management : IJBSAM
35
Journal of agricultural and applied economics : JAEE
33
Journal of industrial engineering and management : JIEM
33
Work, employment and society : a journal of the British Sociological Association
32
European journal of management and business economics : EJM&BE
31
Future Business Journal
30
International journal of management, economics and social sciences : IJMESS
30
Oeconomia Copernicana
29
Journal of consumer behaviour
28
Journal of global information management
28
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ECONIS (ZBW)
14
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14
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1
Digitalization strategy adoption : the roles of key stakeholders, big data organizational culture, and leader commitment
Nguyen, Ninh
;
Dang-Van, Thac
;
Vo-Thanh, Tan
;
Hai-Ninh Do
; …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457835
Saved in:
2
Spotlight on fraud risk in hospitality a systematic literature review
Kassem, Rasha
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457802
Saved in:
3
To tip or not to tip? : explaining tipping behavior in restaurants with service-inclusive pricing
Fernandez, Sébastien
;
Gössling, Stefan
;
Martin-Rios, …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457830
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
9
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
10
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
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