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~accessRights:"free"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Kundenwert"
~subject:"Welt"
~type_genre:"Bibliography included"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Beziehungsmarketing
Consumers
Kundenbindung
Kundenwert
Welt
Marketingmanagement
288
Marketing management
287
Consumer behaviour
57
Konsumentenverhalten
57
Theorie
52
Theory
52
Deutschland
35
Germany
34
Relationship marketing
34
Marketing
33
Brand management
21
Markenführung
21
USA
20
United States
20
Advertising effects
19
Werbewirkung
19
Innovation
17
Innovation management
15
Innovationsmanagement
15
Marketing theory
14
Marketingtheorie
14
Online-Marketing
14
Electronic Commerce
13
Internet marketing
13
E-commerce
12
Strategisches Management
12
Brand
11
Distribution channel
11
Markenartikel
11
Vertriebsweg
11
Zielgruppe
11
Market research
10
Marktforschung
10
New product development
10
Produktentwicklung
10
Target group
10
Marktsegmentierung
9
Strategic management
9
Erfolgsfaktor
8
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40
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Bibliography included
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Hochschulschrift
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Article in journal
110
Aufsatz in Zeitschrift
110
Non-commercial literature
33
Arbeitspapier
29
Working Paper
29
Thesis
6
Aufsatzsammlung
3
Collection of articles of several authors
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27
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Ormrod, Robert P.
4
Gupta, Sunil
2
Mela, Carl F.
2
Al-Emran Sarker, Shah Md.
1
Alamgir Jafar, Saeed
1
Aoyama, Hideaki
1
Arifine, Ghizlane
1
Basu, Preetam
1
Bea, Franz Xaver
1
Belloni, Alexandre
1
Belz, Christian
1
Boenigk, Silke
1
Boulding, William
1
Chatterjee, Sharmila
1
Clement, Michel
1
Deighton, John A.
1
Dutta, Shantanu
1
Enke, Margit
1
Ernst, Holger
1
Faßnacht, Martin
1
Fein, Adam J.
1
Felix, Reto
1
Finne, Åke
1
Fujiwara, Yoshi
1
Furrer, Olivier
1
Gecer, Gökhan
1
Gegner, Martin
1
Godley, Andrew
1
Greschuchna, Larissa
1
Grönroos, Christian
1
Jaki, Andrzej
1
Jazbec, Mirko
1
Jensen, Ove
1
Klink, Benjamin
1
Kopalle, Praveen K.
1
Kornfeld, Leora
1
Kraus, Florian
1
Körner, Veith
1
Lajos, Joseph
1
Lenoir, Anne-Sophie Irène Andrée
1
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Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Svenska Handelshögskolan <Helsinki>
1
Universität Mannheim
1
Universität St. Gallen
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
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Management working paper
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Schriften zu Marketing und Management
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Working papers / Harvard Business School, Division of Research
2
AIUB business and economics working paper series
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung (WZB), Forschungsschwerpunkt Organisation und Wissen, Abteilung Innovation und Organisation
1
Discussion papers in economics and management / A / University of Reading, Department of Economics
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Forschungsbericht zum Marketing
1
Freiberg working papers
1
Meddelanden från Svenska Handelshögskolan
1
RIETI discussion paper series
1
Simon Business School working paper
1
Tübinger Diskussionsbeitrag
1
Working paper series : WPS
1
Working papers / Business economic series / Department of Business Administration
1
Working papers / Department of Economics, Universidad Carlos III de Madrid
1
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
1
Working papers SES
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
Kundenorientierung: Marktorientierte Unternehmensführung, Marketing-Instrumente und marketing-Implementierung
Weiber, Rolf
-
2020
Persistent link: https://www.econbiz.de/10012939812
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
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5
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
6
Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto
;
Aoyama, Hideaki
;
Fujiwara, Yoshi
-
2020
Persistent link: https://www.econbiz.de/10014372852
Saved in:
7
Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Weber, Verena
-
2019
Persistent link: https://www.econbiz.de/10012157349
Saved in:
8
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
9
The market-orientated learning organization
Thimmel, Sascha Andreas
-
2018
Persistent link: https://www.econbiz.de/10011852677
Saved in:
10
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
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