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~accessRights:"restricted"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
7
Beziehungsmarketing
5
Relationship marketing
5
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
relationship marketing
3
Brand
2
Confidence
2
Emotion
2
Ghana
2
Lieferantenmanagement
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Supplier relationship management
2
Vertrauen
2
trust
2
Advertising
1
Advertising effects
1
Bekleidung
1
Bekleidungsindustrie
1
Brand experience
1
Brand relationship orientation
1
Clothing
1
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1
Consumption
1
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1
Designation of origin
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E-commerce
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Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Fazli-Salehi, Reza
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Aslam, Wajeeha
2
Farhat, Kashif
2
Han, Min Chung
2
Ho, Han Chiang
2
Klein, Andreas
2
Madadi, Rozbeh
2
Mokhtar, Sany Sanuri Mohd
2
Petrescu, Maria
2
Prendergast, Gerard P.
2
Sharma, Varinder M.
2
Trivedi, Jay
2
Wong, Amy
2
Wrigley, Cara
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Agarwal, James
1
Agnihotri, Arpita
1
Ahmad, Asad
1
Ahuja, Vandana
1
Aiyub, Asheefa Shaheen
1
Akaka, Melissa Archpru
1
Akar, Ezgi
1
Akhavannasab, Sanam
1
Al-Abdallah, Ghaith Mustafa
1
Al-Khalaf, Eiman
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Ali
1
Alavi, Shirin
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
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1
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AMS review : official publication of the Academy of Marketing Science
Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing : EJM
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
Service business
1
Society and business review
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
9
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1
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9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
8
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
9
Response to personalized
marketing
communication : an empirical investigation comparing users and non users of surrogate shoppers
Arora, Sonia
;
Bawa, Anupam
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10013178091
Saved in:
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