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~accessRights:"restricted"
~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"nor"
~language:"ron"
~language:"und"
~source:"econis"
~subject:"Geldpolitik"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Konjunktur"
~subject:"Konsumentenverhalten"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Geldpolitik
Germany
Kapitaleinkommen
Konjunktur
Konsumentenverhalten
Wirkungsanalyse
USA
271
United States
270
Consumer behaviour
256
Brand management
232
Markenführung
232
Brand image
193
Markenimage
193
Theorie
158
Theory
158
Impact assessment
141
Brand
132
Markenartikel
130
Schätzung
101
Estimation
100
Beziehungsmarketing
74
Relationship marketing
74
Social Web
57
Social web
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Internet marketing
47
Online-Marketing
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Experiment
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Welfare analysis
35
Wohlfahrtsanalyse
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Advertising effects
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Emotion
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Werbewirkung
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Feldforschung
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Field research
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Welt
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Social media
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Business cycle
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Article
436
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Article in journal
Book section
Collection of articles of several authors
Konferenzschrift
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436
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Guzman, Francisco
8
Benigno, Pierpaolo
4
Hegner, Sabrina
3
Hoekstra, Mark
3
Kang, Jiyun
3
Miller, Sarah
3
Rossin-Slater, Maya
3
Turner, Lesley J.
3
Adukia, Anjali
2
Agarwal, Sumit
2
Al-Kwifi, Sam O.
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Carpenter, Christopher
2
Corsetti, Giancarlo
2
Davari, Arezoo
2
Denning, Jeffrey T.
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gillitzer, Christian
2
Grappi, Silvia
2
Gruber, Jonathan
2
Ikeda, Daisuke
2
Jevons, Colin
2
Kapferer, Jean-Noël
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Khan, Sameeullah
2
Kowalczyk, Christine M.
2
Kwon, Wi-suk
2
Li, Yuan
2
Lieber, Ethan M. J.
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Loureiro, Sandra Maria Correia
2
Luco, Fernando
2
Marx, Benjamin M.
2
Meghir, Costas
2
Mukoyama, Toshihiko
2
Nisticò, Salvatore
2
Olken, Benjamin A.
2
Pande, Rohini
2
Paswan, Audhesh K.
2
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American economic journal : a journal of the American Economic Association
The journal of product & brand management
Journal of retailing and consumer services
1,546
Journal of business research : JBR
1,528
Finance research letters
940
Economic modelling
729
Applied economics
715
Economics letters
624
Energy economics
616
Applied economics letters
573
International journal of hospitality management
568
International review of economics & finance : IREF
500
International review of financial analysis
488
Journal of international money and finance
487
Journal of banking & finance
455
Journal of economic dynamics & control
415
Management science : journal of the Institute for Operations Research and the Management Sciences
404
Technological forecasting & social change : an international journal
378
Pacific-Basin finance journal
361
Research in international business and finance
357
European economic review : EER
353
The North American journal of economics and finance : a journal of financial economics studies
351
Journal of economic behavior & organization : JEBO
337
Journal of macroeconomics
331
International journal of consumer studies
320
Journal of monetary economics
312
Journal of financial economics
303
Asia Pacific journal of marketing and logistics
282
Tourism management : research, policies, practice
268
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
265
Macroeconomic dynamics
258
Psychology & marketing
251
Journal of international financial markets, institutions & money
245
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
240
Journal of empirical finance
238
Journal of travel and tourism marketing
224
Journal of marketing communications
221
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
218
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
216
International journal of contemporary hospitality management
202
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ECONIS (ZBW)
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1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
3
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
8
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
9
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
10
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
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