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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
637
Konsumentenverhalten
637
Brand management
259
Markenführung
259
Brand image
229
Markenimage
229
Brand
159
Markenartikel
157
Beziehungsmarketing
155
Relationship marketing
155
Kundenzufriedenheit
120
Dienstleistungsqualität
86
Service quality
86
Social Web
73
Social web
73
Hotel industry
64
Hotellerie
64
Internet marketing
63
Online-Marketing
63
Emotion
60
Online retailing
53
Online-Handel
53
Luxury goods
50
Luxusgüter
50
Gastronomie
49
Restaurant industry
49
Viral marketing
48
Virales Marketing
48
Werbewirkung
42
China
39
Personality psychology
38
Persönlichkeitspsychologie
38
Confidence
37
Vertrauen
37
Brand loyalty
35
Corporate Social Responsibility
32
Corporate social responsibility
32
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160
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Han, Heesup
4
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Fan, Alei
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Kulczynski, Alicia
2
Leckie, Civilai
2
Lee, Dae Hui
2
Liu, Chih-Hsing
2
O'Connor, Peter
2
Okumuş, Abdullah
2
Ouyang, Zhe
2
Prayag, Girish
2
Quach, Sara
2
Saleem, Muhammad Abid
2
Sharifi, Seyed Shahin
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Yaseen, Asif
2
Abror, Abror
1
Ahmadi, Hormoz
1
Ahmed, Jashim Uddin
1
Ahn, Jiseon
1
Ai, Jin
1
Ajitha, Soundararaj
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Amin, Muslim
1
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Asia Pacific journal of marketing and logistics
Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of advertising research
26
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
160
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1
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
2
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
3
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
6
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
9
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
10
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
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