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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Tourism management : research, policies, practice"
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Markenführung
Social Web
123
Social web
123
Internet marketing
59
Online-Marketing
59
Consumer behaviour
50
Konsumentenverhalten
50
Social media
48
Tourism
32
Tourismus
31
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27
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25
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Campo, Sara
2
Jiménez-Barreto, Jano
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Rubio Benito, Natalia
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Yang, Morgan X.
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Yu, Chung-En
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Aljuhmani, Hasan Yousef
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Eugene Cheng-xi Aw
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Asia Pacific journal of marketing and logistics
Tourism management : research, policies, practice
Journal of business research : JBR
96
Journal of retailing and consumer services
49
The journal of product & brand management
46
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
36
Journal of promotion management : innovations in planning and applied research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing communications
15
Journal of internet commerce
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Springer eBook Collection
13
Marketing intelligence & planning
12
Business horizons
11
Journal of fashion marketing and management
11
Journal of marketing
11
Technological forecasting & social change : an international journal
11
Journal of strategic marketing
10
Psychology & marketing
10
Springer Proceedings in Business and Economics
10
European Sport management quarterly : ESMQ
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Innovatives Markenmanagement
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of marketing management : MM
8
European journal of marketing
7
European journal of marketing : EJM
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of global fashion marketing : JGfM
7
Journal of marketing analytics : JMA
7
Qualitative market research : an international journal
7
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ECONIS (ZBW)
27
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
5
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
10
Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan
;
Yuan, Leping
;
Zhu, Zhangxiang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
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