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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Virales Marketing"
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Markenführung
Virales Marketing
Social Web
37
Social web
37
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
17
Online-Marketing
17
Beziehungsmarketing
12
Brand management
12
Relationship marketing
12
Brand image
9
Markenimage
9
Social media
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
6
China
5
Customer integration
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
5
Viral marketing
5
Emotion
4
Brand
3
Brand equity
3
Communication media
3
Kommunikationsmedien
3
Markenartikel
3
Social commerce
3
Social media marketing
3
Social network
3
Soziales Netzwerk
3
Virtual reality
3
Virtuelle Realität
3
Betriebliche Wertschöpfung
2
Brand loyalty
2
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Article
16
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16
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16
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English
16
Author
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Lee, Jungwon
2
Park, Cheol
2
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bayram, Pelin
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, Man Kit
1
Chen, Jiawen
1
Chen, Longshan
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Hao, Junying
1
Hao, Ruohong
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jiang, Ying
1
Johnson, Lester W.
1
Kian Yeik Koay
1
Leckie, Civilai
1
Lee, Yunhye
1
Leung, Wilson Ka-shing
1
Liang, Xiaobei
1
Liao, Junyun
1
Luo, Gongli
1
Ma, He
1
Moedeen, Sajjaad
1
Oliveira, Alessandro Silva de
1
Ooi, Keng-Boon
1
Samarah, Tariq
1
Souki, Gustavo Quiroga
1
Tan, Garry Wei-Han
1
Wang, Edward Shih-Tse
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
159
Journal of retailing and consumer services
87
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
The journal of brand management : an international journal
41
International journal of advertising : the review of marketing communications
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of marketing communications
34
Tourism management : research, policies, practice
34
Journal of promotion management : innovations in planning and applied research
33
Information systems research : ISR
28
Technological forecasting & social change : an international journal
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
SpringerLink / Bücher
24
International journal of hospitality management
23
International journal of contemporary hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of internet commerce
21
Journal of marketing
21
Journal of management information systems : JMIS
20
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Springer eBook Collection
17
Electronic commerce research
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of consumer studies
16
Marketing intelligence & planning
16
Business horizons
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of fashion marketing and management
15
Journal of marketing management : MM
14
Journal of strategic marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of hospitality marketing & management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Springer Proceedings in Business and Economics
13
European journal of marketing
12
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ECONIS (ZBW)
16
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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