//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
37
Nonprofit-Marketing
37
Nonprofit organization
21
Nonprofit-Organisation
21
Fundraising
17
Consumer behaviour
12
Konsumentenverhalten
12
Charitable organization
11
Charity
11
Gemeinnützige Organisation
11
Wohltätigkeit
11
Marketing management
7
Marketingmanagement
7
Brand management
6
Markenführung
6
Confidence
5
Social Web
5
Social web
5
Vertrauen
5
Altruism
4
Altruismus
4
Beziehungsmarketing
4
Cause-Related Marketing
4
Cause-related marketing
4
Internet marketing
4
Motivation
4
Online-Marketing
4
Relationship marketing
4
Advertising effects
3
Brand image
3
Donation
3
Ehrenamtliche Arbeit
3
Emotion
3
Higher education institution
3
Hochschule
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Students
3
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Case study
1
Fallstudie
1
Language
All
English
37
Author
All
Won, Doyeon
3
Choi, Jungsil
2
Lee, Young-Joo
2
Acebrón, Laurentino Bello
1
Akbar, Mohammad Muzahid
1
Al-Wugayan, Adel A. A.
1
Amelia, Seyla Rizky
1
Awad, Manar
1
Ayoubi, Rami M.
1
Bakini, Fatma
1
Bang, Heyjin
1
Bauer, Steven
1
Birch, Nancy J.
1
Campagnaro Teixeira, Arilda Magna
1
Carvalho, Amélia
1
Chaabouni, Amel
1
Chiu, Weisheng
1
Consuegra De la Ossa, Humberto J.
1
Costa Júnior, Lindemberg
1
De Bruyn, Arnaud
1
De Run, Ernest Cyril
1
Deb, Madhurima
1
Dewi, Miranti Kartika
1
Dinu, Ioana Teodora
1
Duarte, Paulo
1
Einwiller, Sabine
1
Ferreira, Marisa R.
1
Florenthal, Bela
1
García, Marta Rey
1
Gomez-Arias, J. Tomas
1
González, Luis Ignacio Álvarez
1
Graça, Sandra Simas
1
Gulliver, Stephen R.
1
Han, Min Chung
1
Hardy, Eva E.
1
Hausmann, Andrea
1
Hong, Cheng
1
Hou, Jundong
1
Jeong, Hyun Ju
1
Jridi, Kaouther
1
more ...
less ...
Published in...
All
Corporate reputation review : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International review on public and non-profit marketing
Journal of strategic marketing
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
11
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Springer eBook Collection
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of public policy & marketing
2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Routledge studies in marketing
2
Sport management review
2
Springer Reference Wirtschaft
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
American journal of business
1
Australasian marketing journal
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
Essentials
1
European journal of marketing
1
Global business perspectives
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
5
The role of communication in consumer behavior in social and
nonprofit
marketing
: the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
6
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
7
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
8
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
9
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
10
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->