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~accessRights:"restricted"
~isPartOf:"Economics letters"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Melewar, T. C."
~subject:"Brand image"
~subject:"Innovation management"
~type_genre:"Article in journal"
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Brand image
Innovation management
Brand management
8
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8
Corporate reputation
7
Firmenimage
7
Consumer behaviour
6
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6
Markenimage
6
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4
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Melewar, T. C.
Foroudi, Pantea
11
Diamantopoulos, Adamantios
10
Gupta, Suraksha
10
Kraus, Sascha
7
Malik, Ashish
6
Parida, Vinit
6
Sharma, Piyush
6
Valette-Florence, Pierre
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Xie, Xuemei
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Bouncken, Ricarda B.
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Paul, Justin
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Vrontis, Demetris
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Wincent, Joakim
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Witell, Lars
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Bang, Nguyen
4
Christodoulides, George
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Colladon, Andrea Fronzetti
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Dabić, Marina
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Davvetas, Vasileios
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4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
Guzman, Francisco
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Iglesias, Oriol
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Pantano, Eleonora
4
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Economics letters
Journal of business ethics : JOBE
Journal of business research : JBR
Corporate reputation review
2
Qualitative market research : an international journal
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European business review
1
European journal of marketing : EJM
1
International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International studies of management and organization
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
2
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
5
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
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