//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
191
Internet marketing
172
Social Web
103
Social web
103
B-to-B-Marketing
46
Business-to-business marketing
46
Consumer behaviour
45
Konsumentenverhalten
45
Electronic Commerce
35
E-commerce
34
Online retailing
32
Online-Handel
32
Beziehungsmarketing
31
Relationship marketing
31
Social media
30
Marketing management
29
Marketingmanagement
29
Viral marketing
26
Virales Marketing
26
Brand management
24
Lieferantenmanagement
24
Markenführung
24
Supplier relationship management
24
Digitalisierung
17
Digital marketing
15
Marketing
15
Digitization
14
Werbung
14
Advertising
13
Social Media
13
Werbewirkung
12
Advertising effects
11
Internet
10
Brand image
8
Markenimage
8
Website
8
Content Management
7
Content management
7
Deutschland
7
Influencer
7
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
108
Book / Working Paper
87
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Aufsatzsammlung
13
Hochschulschrift
13
Konferenzschrift
3
Lehrbuch
3
Collection of articles of several authors
1
Einführung
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
146
German
49
Author
All
Kreutzer, Ralf T.
9
Adeola, Ogechi
3
Agnihotri, Raj
3
Hinson, Robert
3
Martinez, Luis F.
3
Martínez-López, Francisco J.
3
Mero, Joel
3
Suh, Taewon
3
Terho, Harri
3
Breuer, Markus
2
Cardinali, Silvio
2
Cartwright, Severina
2
Fan, Weiguo
2
Görlich, Daniel
2
Holland, Heinrich
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Kollmann, Tobias
2
Kumar, Bipul
2
Lammenett, Erwin
2
Liu, Hongfei
2
Liu, Martin J.
2
Liu, Qihua
2
Luo, Jun
2
Ozuem, Wilson
2
Sharma, Arun
2
Tóth, Zsófia
2
Zhang, Liyi
2
Abdul-Hamid, Ibn Kailan
1
Akhtar, Pervaiz
1
Aksoy, Tamer
1
Allen, Juliann
1
Almeida, Marcos Inácio Severo de
1
Amaro, Ana Cláudia
1
Ancillai, Chiara
1
Anning-Dorson, Thomas
1
Aras, Ajit
1
Archer-Brown, Chris
1
Arora, Anshu Saxena
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
more ...
less ...
Published in...
All
Electronic commerce research
Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection
Journal of business research : JBR
276
Journal of retailing and consumer services
161
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
75
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
195
Showing
1
-
10
of
195
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
3
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
4
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
5
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
6
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
7
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
8
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
9
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
10
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->