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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Advertising"
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Search: subject_exact:"Web-Marketing"
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Advertising
Internet marketing
108
Online-Marketing
108
Social Web
72
Social web
72
B-to-B-Marketing
43
Business-to-business marketing
43
Consumer behaviour
33
Konsumentenverhalten
33
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30
Beziehungsmarketing
27
Relationship marketing
27
E-commerce
25
Electronic Commerce
25
Lieferantenmanagement
24
Supplier relationship management
24
Viral marketing
23
Virales Marketing
23
Online retailing
21
Online-Handel
21
Marketing management
19
Marketingmanagement
19
Digital marketing
15
Brand management
12
Markenführung
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Advertising effects
10
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Werbung
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Internet
7
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Bibliometrics
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Dan, Wu
1
De Keyzer, Freya
1
Dens, Nathalie
1
Gilliland, David I.
1
Jiang, Zhao
1
Johnston, Wesley J.
1
Lin, Chunpei
1
Liu, Jie
1
Maillé, Patrick
1
Mora Cortez, Roberto
1
On, Seungtae
1
Pelsmacker, Patrick de
1
Schultz, Carsten D.
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Song, Tae Ho
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Suh, Taewon
1
Tuffin, Bruno
1
Wilson, Rick T.
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Wu, Yenchun Jim
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Yu, Chuanpeng
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Yuan, Xina
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Zhang, Hailin
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Zhang, Zhengang
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Electronic commerce research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of advertising : the review of marketing communications
75
Journal of business research : JBR
40
Journal of promotion management : innovations in planning and applied research
32
International journal of internet marketing and advertising : IJIMA
31
Journal of marketing communications
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of advertising : the quarterly review of marketing communications
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of advertising research
17
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of promotion management : JPM
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science
10
European journal of operational research : EJOR
9
Information systems research : ISR
9
Journal of marketing research
9
Journal of marketing research : JMR
9
Young consumers : insight and ideas for responsible marketers
9
Journal of current issues and research in advertising
8
Journal of internet commerce
8
Psychology & marketing
8
Quantitative marketing and economics : QME
8
International journal of technology marketing : IJTMkt
7
Journal of advertising
7
Marketing letters : a journal of research in marketing
7
Operations research
7
Discussion papers / CEPR
6
Technological forecasting & social change : an international journal
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Health marketing quarterly
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
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ECONIS (ZBW)
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1
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments
Yu, Chuanpeng
;
Zhang, Zhengang
;
Lin, Chunpei
;
Wu, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
Saved in:
4
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
5
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
6
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
Saved in:
7
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
8
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
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