//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of internet commerce"
~subject:"Online retailing"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Online-Marketing
Internet marketing
103
Consumer behaviour
69
Konsumentenverhalten
69
Social Web
50
Social web
50
Online-Handel
34
Viral marketing
33
Virales Marketing
33
E-commerce
27
Electronic Commerce
27
Advertising effects
18
Brand management
18
Markenführung
18
Werbewirkung
18
Beziehungsmarketing
17
Relationship marketing
17
Website
15
Advertising
14
Werbung
13
Internet
11
social media
11
Confidence
9
Vertrauen
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Social media
8
Customer satisfaction
7
Kundenzufriedenheit
7
Experiment
6
Facebook
6
marketing
6
Data Mining
5
Data mining
5
Product information
5
Produktinformation
5
trust
5
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
103
Type of publication (narrower categories)
All
Article in journal
103
Aufsatz in Zeitschrift
103
Language
All
English
103
Author
All
Ahuja, Vandana
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Baldus, Brian J.
2
Fan, Weiguo
2
Farhat, Kashif
2
Kesharwani, Ankit
2
Lepkowska-White, Elzbieta
2
Liu, Qihua
2
MacMillan, Amy
2
Martinez, Luis F.
2
Mokhtar, Sany Sanuri Mohd
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Pan, Yating
2
Suh, Taewon
2
Torres, Ivonne M.
2
Zarei, Azim
2
Zhang, Liyi
2
Zúñiga, Miguel Ángel
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Amaro, Ana Cláudia
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Awan, Mahmood A.
1
Bae, Giwoong
1
Balaji, M. S.
1
Basu, Rituparna
1
Bat, Tuya
1
Bellucci, Emilia
1
Bhatt, Anil
1
Bok, Kyoungsoo
1
Calderón-Monge, Esther
1
Carcelén, Sonia
1
Cardoso, Sofia
1
Carneiro, Teresa Cristina Janes
1
Chai Wen Teoh
1
Chang, Wei-Shiun
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of internet commerce
Journal of business research : JBR
270
Journal of retailing and consumer services
161
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
99
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Psychology & marketing
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Discussion papers / CEPR
27
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
2
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
3
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
6
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
7
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
8
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
9
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
10
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->