//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Suchmaschinentechnik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Werbung
Search engine
7
Suchmaschine
7
Internet marketing
6
Online-Marketing
6
Werbewirkung
4
Advertising
3
Consumer behaviour
2
Distribution channel
2
Estimation
2
Konsumentenverhalten
2
Online search
2
Online-Recherche
2
Schätzung
2
Vertriebsweg
2
Advertisements
1
Auction
1
Auction theory
1
Auctions
1
Auktion
1
Auktionstheorie
1
Benutzerschnittstelle
1
Börsengang
1
Börsenkurs
1
Capital income
1
Decision
1
Demand
1
E-commerce
1
East Asia
1
Electronic Commerce
1
Entscheidung
1
Experiment
1
Fernsehwerbung
1
Google Ads
1
IPO stock returns
1
Indirect relevance
1
Information behaviour
1
Information costs
1
Information diffusion
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Boutsouki, Christina
1
Chen, Yuxin
1
Hatzithomas, Leonidas
1
Koumpis, Dimitrios
1
Maillé, Patrick
1
Manolopoulou, Aikaterini
1
Margariti, Kostoula
1
Schultz, Carsten D.
1
Tuffin, Bruno
1
Wang, Wenbo
1
Yao, Song
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of marketing research : JMR
Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
6
Journal of business research : JBR
5
Discussion papers / CEPR
4
European journal of operational research : EJOR
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Discussion paper / Centre for Economic Policy Research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
SpringerLink / Bücher
2
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
Cornell hospitality quarterly : CQ
1
Economics letters
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Games
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Management information systems : mis quarterly
1
Mathematical methods of operations research : ZOR
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
3
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->