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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Suchmaschine
Werbewirkung
Internet marketing
178
Online-Marketing
178
Social Web
117
Social web
117
Consumer behaviour
107
Konsumentenverhalten
107
Advertising effects
52
Online retailing
52
Online-Handel
52
Viral marketing
50
Virales Marketing
50
Advertising
42
Werbung
42
Brand management
40
Markenführung
40
social media
40
Beziehungsmarketing
27
E-commerce
27
Relationship marketing
27
Brand image
26
Electronic Commerce
26
Markenimage
26
Internet
16
Marketing management
16
Marketingmanagement
16
Facebook
11
Brand
10
Markenartikel
10
Search engine
9
online reviews
9
Digital platform
8
Digitale Plattform
8
Personalisierung
8
Personalization
8
Social media
8
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8
advertising
8
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Article
55
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English
55
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Agarwal, Ashish
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alsaeed, Ghadeer R.
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
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1
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1
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1
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1
Bauwens, Joke
1
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1
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1
Bolat, Elvira
1
Borah, Abhishek
1
Burnaz, Sebnem
1
Cassioli, Federico
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chen, Cheng
1
Chen, Min
1
Christopher, Ranjit M.
1
Chung, Yoo Jin
1
Costa, Renato J. Lopes da
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
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1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
Du, Xiaomeng
1
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1
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1
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European journal of marketing
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
71
Journal of business research : JBR
45
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of retailing and consumer services
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing research : JMR
11
SpringerLink / Bücher
11
Journal of internet commerce
10
Marketing science
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Operations research
9
Discussion papers / CEPR
8
Marketing intelligence & planning
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of hospitality management
6
International journal of industrial organization
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
International journal of sports marketing & sponsorship
5
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ECONIS (ZBW)
55
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55
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
4
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
5
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
8
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
9
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
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