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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
6
Brand loyalty
6
Markentreue
6
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand
4
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brand loyalty
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Aluri, Ajay
1
Arli, Denni
1
Back, Ki-Joon
1
Chowdhury, Rafi M. M. I.
1
Feetham, Pamela
1
Holland, Stephen
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
McIntyre, Nancy
1
Mecredy, Philip
1
Nuseir, Mohammed T.
1
Price, Bradley S.
1
Septianto, Felix
1
Shin, Minjung
1
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1
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1
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European journal of marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
25
The journal of product & brand management
18
The journal of brand management : an international journal
13
Asia Pacific journal of marketing and logistics
11
Journal of business research : JBR
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
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ECONIS (ZBW)
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1
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
2
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
3
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
4
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
5
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
6
Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
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