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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~language:"ces"
~language:"eng"
~source:"econis"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
119
Konsumentenverhalten
118
Brand management
28
Markenführung
28
Beziehungsmarketing
25
Markenimage
25
Relationship marketing
25
Emotion
22
Advertising effects
18
Brand
18
Werbewirkung
18
Markenartikel
17
Customer satisfaction
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Kundenzufriedenheit
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Eating habit
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Ernährungsverhalten
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Internet marketing
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Social web
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Advertising
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Werbung
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Body weight
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Dienstleistungsqualität
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Körpergewicht
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Service quality
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Consumer behavior
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Luxury goods
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Luxusgüter
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Online retailing
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Online-Handel
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Personality psychology
8
Persönlichkeitspsychologie
8
Satisfaction
8
Cognition
7
Experiment
7
Gesundheitsrisiko
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Health risk
7
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Arli, Denni
1
Arnold, Todd
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
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Brochado, Ana
1
Cakici, N. Meltem
1
Cayla, Julien
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1
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1
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1
Cova, Bernard
1
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1
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1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Dineva, Denitsa
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Eagar, Toni
1
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1
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Hussain, Khalid
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Ilicic, Jasmina
1
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1
Jiang, Ling
1
Junaid, Muhammad
1
Karpova, Aleksandra
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European journal of marketing
Journal of business research : JBR
298
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
142
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
55
Psychology & marketing
49
International journal of hospitality management
45
Journal of strategic marketing
45
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
European journal of marketing : EJM
33
International journal of advertising : the review of marketing communications
33
International journal of consumer studies
32
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
Journal of fashion marketing and management
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Journal of marketing
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of market research
20
International journal of sports marketing & sponsorship
19
Journal of international marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
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ECONIS (ZBW)
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
5
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
6
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
7
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
8
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
9
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François
;
Sánchez Romero, Andrea Milena
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Saved in:
10
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
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