//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
340
Konsumentenverhalten
338
Brand management
221
Markenführung
221
Brand image
190
Markenimage
190
Brand
138
Markenartikel
136
Relationship marketing
80
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Advertising effects
41
Emotion
41
Luxury goods
31
Luxusgüter
31
Viral marketing
30
Virales Marketing
30
Brand loyalty
24
Marketing management
23
Customer satisfaction
22
Marketingmanagement
22
Social media
22
Advertising
20
Markentreue
19
Corporate Social Responsibility
18
Corporate social responsibility
18
Personality psychology
18
Persönlichkeitspsychologie
18
Werbung
18
Branding
15
Brand love
14
Preismanagement
14
Pricing strategy
14
Customer integration
13
Kundenintegration
13
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
126
Type of publication (narrower categories)
All
Article in journal
126
Aufsatz in Zeitschrift
126
Language
All
English
126
Author
All
Guzman, Francisco
5
Balaji, M. S.
3
Dwivedi, Abhishek
2
Sääksjärvi, Maria
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Ahmad, Fayez
1
Al Shebil, Saleh
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Antonetti, Paolo
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Babakus, Emin
1
Baeck, Sunmee
1
Bagozzi, Richard P.
1
Balabanis, George
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Beise-Zee, Rian
1
Bell, John E.
1
Benhabib, Abderrezzak
1
Benkenstein, Martin
1
Berezan, Orie
1
Bhappu, Anita D.
1
Bijmolt, Tammo H. A.
1
Bilgihan, Anil
1
Billore, Aditya
1
Bishop, Melissa
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
The journal of product & brand management
Journal of retailing and consumer services
533
Journal of business research : JBR
437
International journal of hospitality management
217
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
125
The journal of services marketing
99
Journal of promotion management : innovations in planning and applied research
96
Journal of hospitality marketing & management
94
Journal of travel and tourism marketing
91
Asia Pacific journal of marketing and logistics
89
International journal of contemporary hospitality management
83
Marketing intelligence & planning
75
Tourism management : research, policies, practice
73
International journal of advertising : the quarterly review of marketing communications
72
Psychology & marketing
71
The journal of brand management : an international journal
70
Journal of the Academy of Marketing Science
69
Journal of strategic marketing
67
SpringerLink / Bücher
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
The service industries journal
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
International journal of internet marketing and advertising : IJIMA
57
Service business
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
International journal of retail and distribution management
53
Journal of retailing
53
Journal of internet commerce
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
European journal of marketing
49
Services marketing quarterly
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
The international review of retail, distribution and consumer research
45
Journal of service management
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Technological forecasting & social change : an international journal
44
Journal of marketing
43
Tourism management perspectives : TMP
42
more ...
less ...
Source
All
ECONIS (ZBW)
126
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->