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~isPartOf:"European journal of operational research : EJOR"
~subject:"OR in marketing"
~subject:"Pricing strategy"
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OR in marketing
Pricing strategy
Brand
15
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15
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13
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13
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8
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8
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Basu, Preetam
1
Chen, Jing
1
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1
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1
Choi, Tsan-Ming
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1
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Martín Herrán, Guiomar
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1
Wang, Shumei
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1
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European journal of operational research : EJOR
Journal of retailing and consumer services
15
Journal of business research : JBR
6
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5
Journal of revenue and pricing management
4
International journal of production economics
3
Review of marketing science
3
The journal of brand management : an international journal
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
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International journal of industrial organization
2
Journal of food products marketing
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Total quality management & business excellence
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Applied economics
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation : APJMRI
1
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1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
European journal of marketing : EJM
1
Frontiers of economics in China : selected publications from Chinese universities
1
Information & management : the international journal of information systems applications
1
Information systems research : ISR
1
International journal of business
1
International journal of business innovation and research : IJBIR
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International journal of electronic marketing and retailing : IJEMR
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International journal of market research
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
9
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1
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
2
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
3
Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu
;
Wang, Shumei
;
Liu, Zhixin
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Saved in:
4
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong
;
Duan, Yongrui
;
Zhang, Jianguang
;
Ke, Hua
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Saved in:
5
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
6
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Saved in:
7
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
8
Interaction between channel strategy and store brand decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
9
Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng
;
Chen, Xu
;
Chen, Jing
;
Wang, Xiaojun
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
Saved in:
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