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~accessRights:"restricted"
~isPartOf:"Global business review"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
101
Markenimage
101
Brand management
81
Markenführung
81
Consumer behaviour
78
Konsumentenverhalten
78
Brand
39
Markenartikel
39
Beziehungsmarketing
32
Customer satisfaction
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brand equity
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Marketingmanagement
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brand loyalty
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trust
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Aslam, Wajeeha
2
Beig, Faseeh Amin
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Farhat, Kashif
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Mokhtar, Sany Sanuri Mohd
2
Alagarsamy, Subburaj
1
Anand, Vijeta
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Assaker, Guy
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Global business review
Journal of hospitality marketing & management
Journal of internet commerce
Journal of marketing
Journal of business research : JBR
118
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
57
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Psychology & marketing
22
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
European journal of marketing
9
International review on public and non-profit marketing
9
Journal of Islamic marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : MM
9
International journal of market research
8
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ECONIS (ZBW)
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
7
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
8
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
9
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
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