//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
101
Markenimage
101
Brand management
85
Markenführung
85
Consumer behaviour
66
Konsumentenverhalten
66
Brand
41
Markenartikel
41
Beziehungsmarketing
33
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
20
Supplier relationship management
20
Hotel industry
12
Hotellerie
12
Customer satisfaction
11
Kundenzufriedenheit
11
Viral marketing
11
Virales Marketing
11
Marketing management
9
Marketingmanagement
9
Confidence
8
Internet marketing
8
Online-Marketing
8
Vertrauen
8
brand equity
8
Advertising effects
7
Werbewirkung
7
B2B branding
6
Brand equity
6
Corporate reputation
6
Dienstleistungsqualität
6
Firmenimage
6
Markentreue
6
Personality psychology
6
Persönlichkeitspsychologie
6
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Language
All
English
39
Author
All
Andreini, Daniela
1
Assaker, Guy
1
Basu, Sriparna
1
Berenguer Contrí, Gloria
1
Bergamschi, Mara
1
Bilro, Ricardo Godinho
1
Botha, Elsamari
1
Brooks, Gillian
1
Capon, Noel
1
Casidy, Riza
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Connors, Scott
1
Dahl, Darren W.
1
Davari, Arezoo
1
Deng, Qi
1
Du, Mingfei
1
Dwivedi, Yogesh Kumar
1
El Haddad, Rania
1
Ewing, Michael
1
Fang, Dalu
1
Fearne, Andrew P.
1
Fong, Lawrence Hoc Nang
1
Foroudi, Pantea
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Guo, Chiquan
1
Gupta, Suraksha
1
Gölgeci, Ismail
1
Hajli, Nick
1
Haobin, Ye Ben
1
He, Jiaxun
1
Hsiao, Shih-Hui
1
Huang, Haiyang
1
Huang, Ming-Hui
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Iyer, Pramod
1
Jain, Shilpi
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
118
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
57
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Psychology & marketing
22
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
European journal of marketing
9
Global business review
9
International review on public and non-profit marketing
9
Journal of Islamic marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of internet commerce
9
Journal of marketing management : MM
9
International journal of market research
8
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
3
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
6
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
9
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
10
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->