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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Search: subject:"Internet marketing"
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Suchmaschine
Werbewirkung
Internet marketing
171
Online-Marketing
171
Social Web
103
Social web
103
Consumer behaviour
100
Konsumentenverhalten
100
Advertising effects
51
Online retailing
48
Online-Handel
48
Viral marketing
46
Virales Marketing
46
Advertising
43
Werbung
43
social media
40
Brand management
35
Markenführung
35
E-commerce
30
Electronic Commerce
30
Brand image
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Internet
18
Marketing management
17
Marketingmanagement
17
Preismanagement
13
Pricing strategy
13
Digital platform
12
Digitale Plattform
12
Search engine
12
Auction theory
10
Auktionstheorie
10
Facebook
10
Brand
9
Markenartikel
9
online reviews
9
Social network
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Soziales Netzwerk
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Article
56
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56
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56
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English
56
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Agarwal, Ashish
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Aghniadi
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Bae, Jinsoo
1
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1
Barrichello, Alcides
1
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1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Bolat, Elvira
1
Borah, Abhishek
1
Burnaz, Sebnem
1
Cassioli, Federico
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chen, Cheng
1
Chen, Min
1
Chen, Yongmin
1
Christopher, Ranjit M.
1
Chung, Yoo Jin
1
Claussen, Jörg
1
Costa, Renato J. Lopes da
1
D'Annunzio, Anna
1
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1
De Cicco, Roberta
1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
Du, Xiaomeng
1
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1
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1
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Information systems research : ISR
International journal of industrial organization
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
71
Journal of business research : JBR
45
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of retailing and consumer services
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing research : JMR
11
SpringerLink / Bücher
11
Journal of internet commerce
10
Marketing science
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Operations research
9
Discussion papers / CEPR
8
Marketing intelligence & planning
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of hospitality management
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
International journal of sports marketing & sponsorship
5
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ECONIS (ZBW)
56
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
7
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
8
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
9
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
10
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
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