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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Internet marketing"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Search: subject:"Internet marketing"
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Subject
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Internet marketing
Suchmaschine
Werbewirkung
Online-Marketing
156
Social Web
102
Social web
102
Consumer behaviour
94
Konsumentenverhalten
94
Advertising effects
47
Viral marketing
45
Virales Marketing
45
Online retailing
44
Online-Handel
44
Advertising
40
Werbung
40
social media
40
Brand management
35
Markenführung
35
Brand image
24
E-commerce
24
Electronic Commerce
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Marketing management
16
Marketingmanagement
16
Internet
15
Facebook
10
Brand
9
Markenartikel
9
Search engine
9
online reviews
9
Digital platform
8
Digitale Plattform
8
Social network
8
Soziales Netzwerk
8
advertising
8
social media marketing
8
Confidence
7
Data protection
7
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1
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Article
153
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3
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Article in journal
155
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155
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3
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1
Language
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English
156
Author
All
Kumar, Subodha
4
Tan, Yong
4
Qiu, Liangfei
3
Rita, Paulo
3
Zhang, Xiaoquan
3
Acikgoz, Fulya
2
Agarwal, Ashish
2
Aggarwal, Rohit
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Choi, Angela Aerry
2
Duh, Helen Inseng
2
Feng, Juan
2
Ghose, Anindya
2
Ha, Louisa
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Loureiro, Sandra Maria Correia
2
Midha, Vishal
2
Moro, Sérgio
2
Nian, Tingting
2
Oh, Wonseok
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
Ramos, Ricardo F.
2
Smith, Michael D.
2
Sullivan, Nicholas
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
Acquisti, Alessandro
1
Adomavicius, Gediminas
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Airoldi, Edoardo M.
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
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Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
276
Journal of retailing and consumer services
162
International journal of advertising : the review of marketing communications
110
SpringerLink / Bücher
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Springer eBook Collection
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of contemporary hospitality management
35
International journal of advertising : the quarterly review of marketing communications
34
Marketing intelligence & planning
34
Psychology & marketing
34
Journal of strategic marketing
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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ECONIS (ZBW)
156
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156
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
6
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
10
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
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