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~accessRights:"restricted"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
687
Konsumentenverhalten
687
Innovation
587
Relationship marketing
487
Brand management
486
Markenführung
486
Beziehungsmarketing
485
Innovation management
473
Innovationsmanagement
472
Firm performance
394
Unternehmenserfolg
394
Brand image
323
Markenimage
323
Corporate social responsibility
311
Corporate Social Responsibility
309
Multinationales Unternehmen
293
Transnational corporation
293
Knowledge management
259
Wissensmanagement
259
Strategic management
246
Strategisches Management
246
Knowledge transfer
237
Wissenstransfer
237
Brand
213
Markenartikel
206
Lieferantenmanagement
205
Social Web
205
Social web
205
Supplier relationship management
205
Marketing management
204
Managers
167
Führungskräfte
166
KMU
163
SME
163
Customer satisfaction
142
Kundenzufriedenheit
142
Organisatorischer Wandel
140
Organizational change
140
Emerging economies
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Ko, Eunju
5
Javalgi, Rajshekhar G.
4
Sharma, Piyush
4
Cavusgil, Erin
3
Khan, Huda
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
Martin, Silvia L.
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Boso, Nathaniel
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Gnizy, Itzhak
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Mena, Jeannette A.
2
Metallo, Gerardino
2
Micevski, Milena
2
Moliner, Miguel Ángel
2
Monferrer, Diego
2
Papadas, Karolos-Konstantinos
2
Pereira, Vijay
2
Piha, Lamprini
2
Podnar, Klement
2
Rauschnabel, Philipp A.
2
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International business review : the official journal of the European International Business Academy
Journal of business research : JBR
SpringerLink / Bücher
191
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
77
Springer eBook Collection
67
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
41
Journal of marketing communications
40
European journal of marketing : EJM
37
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
Lehrbuch
21
The journal of product & brand management
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
Springer eBook Collection / Business and Management
18
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
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ECONIS (ZBW)
204
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1
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
2
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
3
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
4
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Translating strategy into action : the importance of an agile mindset and agile slack in international business
Asseraf, Yoel
;
Gnizy, Itzhak
- In:
International business review : the official journal of …
31
(
2022
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013415989
Saved in:
7
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
8
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
10
The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
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