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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
545
Konsumentenverhalten
545
Online retailing
334
Online-Handel
334
Social Web
262
Social web
262
Internet marketing
240
E-commerce
187
Electronic Commerce
186
Beziehungsmarketing
157
Relationship marketing
157
Einzelhandel
141
Retail trade
141
Viral marketing
106
Virales Marketing
106
Brand management
95
Markenführung
95
Customer satisfaction
91
Kundenzufriedenheit
91
Brand image
76
Markenimage
76
Advertising effects
72
Werbewirkung
72
Social media
64
Advertising
58
Confidence
57
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57
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54
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Bernritter, Stefan F.
4
Dwivedi, Yogesh Kumar
4
Pauwels, Koen
4
Rana, Nripendra P.
4
Hennig-Thurau, Thorsten
3
Marchand, André
3
Noort, Guda van
3
Rozendaal, Esther
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Smit, Edith G.
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Thaichon, Park
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Voorveld, Hilde
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Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Araujo, Theo
2
Ashfaq, Muhammad
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Barta, Sergio
2
Belanche, Daniel
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Casper Ferm, Lars-Erik
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Cauberghe, Veroline
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Clement, Michel
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
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Flavián, Marta
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Guitart, Ivan A.
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Haan, Evert de
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Hudders, Liselot
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Hyun, Hyowon
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Islam, Tahir
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Knoll, Johannes
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2
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2
Lim, Heejin
2
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International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
Journal of business research : JBR
270
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
99
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Springer eBook Collection
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
58
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
45
The journal of product & brand management
45
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Psychology & marketing
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Discussion papers / CEPR
27
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ECONIS (ZBW)
239
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231
Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
232
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
233
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
234
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
235
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
236
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
Saved in:
237
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
238
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
239
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
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