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Search: subject_exact:"Internet-Marketing"
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Internet marketing
116
Online-Marketing
116
Consumer behaviour
77
Konsumentenverhalten
77
Advertising effects
66
Werbewirkung
66
Social Web
52
Social web
52
Advertising
50
Werbung
49
Viral marketing
31
Virales Marketing
31
Brand management
27
Markenführung
27
social media
18
Brand image
17
Markenimage
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Online retailing
16
Online-Handel
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Marketing management
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Beziehungsmarketing
11
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Markenartikel
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Relationship marketing
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advertising
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116
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Belanche, Daniel
3
Bellman, Steven
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Bernritter, Stefan F.
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Kareklas, Ioannis
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Kim, Soojung
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Knoll, Johannes
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Lee, Joonghwa
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Noort, Guda van
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Rozendaal, Esther
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Smit, Edith G.
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Kerr, Gayle
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Ketelaar, Paul E.
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Langaro, Daniela
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Malthouse, Edward C.
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Maslowska, Ewa
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Muehling, Darrel D.
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Pelsmacker, Patrick de
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Phua, Joe
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Rauwers, Fabiënne
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Reijmersdal, Eva A. van
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Rita, Paulo
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of business research : JBR
276
Journal of retailing and consumer services
162
International journal of advertising : the review of marketing communications
107
International journal of internet marketing and advertising : IJIMA
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of contemporary hospitality management
35
Marketing intelligence & planning
34
Psychology & marketing
34
Journal of strategic marketing
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
International journal of technology marketing : IJTMkt
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Young consumers : insight and ideas for responsible marketers
26
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ECONIS (ZBW)
116
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116
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1
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
2
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
5
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
6
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
7
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
8
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
10
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
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