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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~person:"Liébana-Cabanillas, Francisco"
~person:"Malthouse, Edward C."
~person:"Thaichon, Park"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
10
Konsumentenverhalten
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Internet marketing
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Online retailing
7
Online-Handel
7
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5
Relationship marketing
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Liébana-Cabanillas, Francisco
Malthouse, Edward C.
Thaichon, Park
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Bernritter, Stefan F.
3
Rozendaal, Esther
3
Smit, Edith G.
3
Voorveld, Hilde
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
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Ashfaq, Muhammad
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Barta, Sergio
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Belanche, Daniel
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Casper Ferm, Lars-Erik
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Cauberghe, Veroline
2
Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Duan, Yongrui
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Fernandes, Semila Fenelly
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Flavián, Marta
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Hudders, Liselot
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Hyun, Hyowon
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Islam, Tahir
2
Junaid, Muhammad
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Karray, Salma
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Ketelaar, Paul E.
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Khan, Imran
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Knoll, Johannes
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Leung, Wilson Ka-shing
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Lim, Heejin
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Maslowska, Ewa
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Mukerji, Bhasker
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Noort, Guda van
2
Panda, Rajesh
2
Park, Joohyung
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Economic research
1
Emerald insight
1
Handbook of research on customer engagement
1
Journal of decision systems
1
Journal of global marketing
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Journal of media business studies
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Journal of strategic marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
4
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
5
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
6
Tourism value VS barriers to booking trips online
San-Martín, Sonia
;
Jiménez, Nadia
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012171798
Saved in:
7
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
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