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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~person:"Malthouse, Edward C."
~person:"Thaichon, Park"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
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Digitale Plattform
Online-Marketing
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
5
Online retailing
5
Online-Handel
5
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Social web
3
Confidence
2
Digital platform
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E-commerce
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Einzelhandel
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Electronic Commerce
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Participation attitude
2
Personal banking
2
Privatkundengeschäft
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Retail banking
2
Retail trade
2
Social media
2
Trust
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Age
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Altersgruppe
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Attitudinal loyalty
1
Autonomy
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Betriebliche Wertschöpfung
1
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Children
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Competition
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Consumer socialization
1
Counterfeit
1
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Malthouse, Edward C.
Thaichon, Park
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Bernritter, Stefan F.
3
Rozendaal, Esther
3
Smit, Edith G.
3
Voorveld, Hilde
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cauberghe, Veroline
2
Cebollada, Javier
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dash, Ganesh
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hudders, Liselot
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Karray, Salma
2
Ketelaar, Paul E.
2
Khan, Imran
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Knoll, Johannes
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Ladhari, Riadh
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Lee, Daeho
2
Leung, Wilson Ka-shing
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Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Maslowska, Ewa
2
Mukerji, Bhasker
2
Nadeem, Waqar
2
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Emerald insight
1
Handbook of research on customer engagement
1
Journal of media business studies
1
Journal of service management
1
Journal of strategic marketing
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ECONIS (ZBW)
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1
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
2
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
3
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
4
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
5
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
6
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
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