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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Search: subject_exact:"Markenidentität"
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Brand image
144
Markenimage
144
Brand management
104
Markenführung
104
Consumer behaviour
100
Konsumentenverhalten
100
Brand
41
Markenartikel
41
Tourism marketing
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Beziehungsmarketing
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Relationship marketing
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Designation of origin
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Herkunftsbezeichnung
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destination image
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Advertising
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Werbung
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Tourism
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Tourismus
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Loureiro, Sandra Maria Correia
3
Stylidis, Dimitrios
3
Batra, Rajeev
2
Kim, Jiyoung
2
King, Ceridwyn
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Xiang
2
Matthes, Jörg
2
Naderer, Brigitte
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Phau, Ian
2
So, Kevin Kam Fung
2
Steenkamp, Jan-Benedict E. M.
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Stepchenkova, Svetlana
2
Sung, Yongjun
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Swaminathan, Vanitha
2
Tellis, Gerard J.
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Warnaby, Gary
2
Xu, Honggang
2
Zhang, Hui
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahn, Jungyong
1
Ailawadi, Kusum L.
1
Al-Mamun, Abdullah
1
Alaei, Ali Reza
1
Alexander, Bethan
1
Alharbi, Khalid
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Ali, Faizan
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Ang, Lawrence
1
Assaf, A. Georges
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Assaker, Guy
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Aulet, Silvia
1
Aydinoğlu, Nilüfer Z.
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
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1
Bakış, Selen
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
185
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
144
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
Saved in:
6
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
7
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
Saved in:
9
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
10
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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