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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
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Consumer behaviour
Foreign investment
Social Web
84
Social web
84
Internet marketing
65
Online-Marketing
65
Konsumentenverhalten
48
Advertising
45
Werbung
45
Advertising effects
37
Werbewirkung
37
Viral marketing
23
Virales Marketing
23
social media
22
Brand management
19
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19
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48
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Choi, Yung Kyun
2
Lee, Jung Ah
2
Lou, Chen
2
Pittman, Matthew
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Sung, Yongjun
2
Youn, Seounmi
2
Agrawal, Nidhi
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
296
Journal of retailing and consumer services
227
The journal of world investment & trade : law, economics, politics
139
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Technological forecasting & social change : an international journal
75
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
59
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Journal of promotion management : innovations in planning and applied research
53
Discussion paper / Centre for Economic Policy Research
51
International business review : the official journal of the European International Business Academy
49
The journal of product & brand management
49
Journal of marketing communications
47
Tourism management : research, policies, practice
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel and tourism marketing
40
International journal of hospitality management
39
International journal of consumer studies
38
Asia Pacific journal of marketing and logistics
37
Springer eBook Collection
36
The journal of brand management : an international journal
35
Discussion papers / CEPR
34
Electronic commerce research
34
Working paper / National Bureau of Economic Research, Inc.
34
Information systems research : ISR
33
World Bank E-Library Archive
33
Journal of management information systems : JMIS
32
Journal of international money and finance
31
Global business review
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of strategic marketing
30
Journal of global marketing
28
Journal of hospitality marketing & management
28
Journal of marketing management : MM
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
48
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48
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1
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
2
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
3
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
4
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
5
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
6
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
7
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
8
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
9
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
10
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
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