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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Social Web"
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Social Web
Social web
84
Internet marketing
66
Online-Marketing
66
Consumer behaviour
57
Konsumentenverhalten
57
Advertising
48
Werbung
48
Advertising effects
40
Werbewirkung
40
Brand management
26
Markenführung
26
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24
Virales Marketing
24
social media
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8
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eWOM
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influencer marketing
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persuasion knowledge
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Hudders, Liselot
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Cho, Chang-Hoan
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Choi, Yung Kyun
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Lou, Chen
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Bigné Alcañiz, J. Enrique
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De Jans, Steffi
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Dens, Nathalie
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Kim, Hyejin
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Veirman, Marijke de
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2
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1
Ahn, Sun Joo
1
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1
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An, Soontae
1
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1
Buzeta, Cristian
1
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
136
Information systems research : ISR
103
Journal of management information systems : JMIS
93
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Discussion papers / CEPR
49
Business horizons
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of information & knowledge management : JIKM
46
The journal of brand management : an international journal
45
Finance research letters
44
Journal of travel and tourism marketing
44
Psychology & marketing
43
MIS quarterly
42
International journal of contemporary hospitality management
39
Journal of marketing
38
Journal of strategic marketing
38
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
European journal of marketing
35
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ECONIS (ZBW)
84
Showing
1
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10
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84
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1
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
4
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
5
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
6
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
7
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
8
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
9
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
10
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
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