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~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~subject:"Bibliometrie"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Search: subject:"Brand Management"
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Bibliometrie
Firmenimage
Konsumentenverhalten
Online-Marketing
Brand management
36
Markenführung
36
Consumer behaviour
32
Brand image
30
Markenimage
30
Brand
18
Markenartikel
18
Social Web
8
Social web
8
Beziehungsmarketing
7
Relationship marketing
7
Bibliometrics
6
Internet marketing
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Children
4
Kinder
4
Werbung
4
brand equity
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Jugendliche
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Youth
3
brand loyalty
3
Luxury goods
2
Luxusgüter
2
Measurement
2
Messung
2
Perception
2
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Article
36
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36
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36
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English
36
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Xiang
1
Creed, Andrew
1
Cronje, Adèle
1
Fetscherin, Marc
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gokhale, Nilesh
1
Gong, Zhenxing
1
Grunert, Klaus G.
1
Gómez-Suárez, Mónica
1
Hall, Emma
1
Hemsley-Brown, Jane
1
Jacobs, Bertha
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
389
Journal of retailing and consumer services
222
The journal of product & brand management
199
The journal of brand management : an international journal
193
SpringerLink / Bücher
75
Asia Pacific journal of marketing and logistics
67
Journal of marketing communications
64
International journal of hospitality management
61
Journal of promotion management : innovations in planning and applied research
60
International journal of advertising : the review of marketing communications
56
Psychology & marketing
53
Marketing intelligence & planning
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of strategic marketing
45
International journal of internet marketing and advertising : IJIMA
44
Journal of international consumer marketing
44
European journal of marketing : EJM
42
International marketing review
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Marketing letters : a journal of research in marketing
35
Journal of Islamic marketing
34
Journal of fashion marketing and management
33
European journal of marketing
31
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of global marketing
30
Journal of the Academy of Marketing Science
30
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
26
Journal of travel and tourism marketing
26
Global business review
25
International journal of market research
25
Journal of promotion management : JPM
25
Tourism management : research, policies, practice
25
International review on public and non-profit marketing
23
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ECONIS (ZBW)
36
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1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
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