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~accessRights:"restricted"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
57
Brand image
23
Markenimage
23
Brand management
22
Markenführung
22
Relationship marketing
20
Beziehungsmarketing
19
Brand
14
Markenartikel
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Bibliometrics
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Bibliometrie
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Customer satisfaction
9
Kundenzufriedenheit
9
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Digitalisierung
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Internationales Marketing
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Virales Marketing
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Beatty, Sharon E.
Diamantopoulos, Adamantios
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Septianto, Felix
27
Dwivedi, Yogesh Kumar
20
Dhir, Amandeep
18
Prentice, Catherine
17
Rana, Nripendra P.
16
Thaichon, Park
16
Ko, Eunju
14
Laroche, Michel
14
Park, Jungkun
14
Valette-Florence, Pierre
14
Jebarajakirthy, Charles
13
Kaur, Puneet
13
Talwar, Shalini
13
Japutra, Arnold
12
Klaus, Philipp
12
Sharma, Piyush
12
Balaji, M. S.
11
Cleveland, Mark
11
Lombart, Cindy
11
Loureiro, Sandra Maria Correia
11
Pereira, Vijay
11
Bartikowski, Boris
10
Hollebeek, Linda D.
10
Mattila, Anna S.
10
Northey, Gavin
10
Pantano, Eleonora
10
Richard, Marie-Odile
10
Seo, Yuri
10
Filieri, Raffaele
9
Otterbring, Tobias
9
Quach, Sara
9
Shukla, Paurav
9
Baier, Daniel
8
Behl, Abhishek
8
Choi, Jeonghye
8
Christodoulides, George
8
Das, Gopal
8
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Technological forecasting & social change : an international journal
6
Journal of international marketing
5
Journal of strategic marketing
5
International journal of consumer studies
4
European management journal
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Business strategy and the environment
2
European journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
European journal of marketing : EJM
1
European management review : EMR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
57
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57
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
6
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
7
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
8
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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