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~accessRights:"restricted"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Selbstständige"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Consumer behaviour
Selbstständige
Social Web
Personality psychology
36
Persönlichkeitspsychologie
36
Konsumentenverhalten
23
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Social web
7
Brand
6
Emotion
6
Markenartikel
6
Beziehungsmarketing
5
Relationship marketing
5
Entrepreneurship
4
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4
Personality trait
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Persönlichkeitsmerkmal
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Viral marketing
4
Virales Marketing
4
Business start-up
3
Cognition
3
Eating habit
3
Ernährungsverhalten
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Kognition
3
Unternehmensgründung
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entrepreneurship
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identity
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2
Frauen
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Internet marketing
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Motivation
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Online-Marketing
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28
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28
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English
28
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Amar, Moty
1
Ansell, Jonathan
1
Baluku, Martin
1
Bargoni, Augusto
1
Battistoni, Elisa
1
Bauer, Brittney C.
1
Bock, Dora E.
1
Buehler, Roger
1
Buhalis, Dimitrios
1
Cai, Wenpei
1
Caldwell, Marylouise
1
Chakraborty, Debarun
1
Chapman, Cassandra M.
1
Cheah, Isaac
1
Chen, Xingyu
1
Chrissikopoulos, Vassilios
1
Colladon, Andrea Fronzetti
1
Collins, Alan M.
1
Dibb, Sally
1
Duarte, Maria Margarida
1
Dunnett, Susan
1
Eisele, Anita
1
Felix, Reto
1
Fenton-O'Creevy, Mark
1
Fitzsimons, Gavan J.
1
Flaherty, Sarah Jane
1
Flynn, Leisa Reinecke
1
Furnham, Adrian
1
Gaustad, Tarje
1
Giachino, Chiara
1
Giannakos, Michail N.
1
Gloor, Peter A.
1
Goldsmith, Ronald E.
1
Grabner-Kräuter, Sonja
1
Grippa, Francesca
1
Gutuleac, Rada
1
Gvili, Yaniv
1
Hajdas, Monika
1
Henry, Paul
1
Hinsch, Christian
1
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International journal of entrepreneurship and small business
Psychology & marketing
Journal of business research : JBR
98
Journal of retailing and consumer services
52
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of sport management : the official journal of the North American Society of Sport Management
19
Asia Pacific journal of marketing and logistics
17
The journal of brand management : an international journal
17
International journal of advertising : the review of marketing communications
15
International journal of consumer studies
15
Journal of travel and tourism marketing
15
Sport management review
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Tourism management : research, policies, practice
14
The journal of product & brand management
13
Journal of fashion marketing and management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business ethics : JOBE
10
Journal of consumer marketing
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
10
The journal of consumer marketing
10
European Sport management quarterly : ESMQ
9
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of strategic marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of international consumer marketing
8
Journal of marketing research
8
Marketing theory
8
International marketing review
7
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
6
International review on public and non-profit marketing
6
Journal of consumer behaviour : an international research review
6
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ECONIS (ZBW)
28
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1
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
2
Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui
;
Felix, Reto
;
Hinsch, Christian
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 860-879
Persistent link: https://www.econbiz.de/10014519044
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
5
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
6
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
7
Marketing in an identity-threatened world : consumer coping strategies and indulgent consumption
Nikolova, Hristina
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 408-426
Persistent link: https://www.econbiz.de/10014290714
Saved in:
8
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
9
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
10
"My place is your place" : understanding how psychological ownership influences peer-to-peer service experiences
Pino, Giovanni
;
Nieto-García, Marta
;
Zhang, Carol Xiaoyue
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 390-401
Persistent link: https://www.econbiz.de/10012796112
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