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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Brand management
148
Markenführung
148
Consumer behaviour
120
Konsumentenverhalten
120
Brand image
106
Markenimage
106
Brand
63
Markenartikel
61
Beziehungsmarketing
54
Relationship marketing
54
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38
Hotellerie
38
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25
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18
Internet marketing
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Online-Marketing
18
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Restaurant industry
17
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Virales Marketing
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Article in journal
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English
23
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Himme, Alexander
2
Jang, Soocheong
2
Pauwels, Koen
2
Aksehirli, Zeynep
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Bai, Billy
1
Baskentli, Sara
1
Bowman, Douglas
1
Burmester, Alexa B.
1
Busser, James A.
1
Cheng, Yuqiao
1
Clement, Michel
1
Dekimpe, Marnik G.
1
Edeling, Alexander
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Fischer, Marc
1
Foroudi, Pantea
1
Gijsbrechts, Els
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gim, Jaehee
1
González, Jorge
1
Guitart, Ivan A.
1
Hadi, Rhonda
1
Hanks, Lydia
1
Herrmann, Jean-Luc
1
Hu, Clark
1
Huber, Joel
1
Hwang, Yoo Hee
1
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1
Ju, Yongwook
1
Kacha, Mathieu
1
Kim, Heewon
1
Ko, Eunhee Emily
1
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1
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International journal of hospitality management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising research
28
Journal of advertising
25
Journal of retailing and consumer services
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
Psychology & marketing
15
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
5
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
6
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
7
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
8
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
9
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
10
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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