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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global marketing"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Brand management
113
Markenführung
113
Consumer behaviour
103
Konsumentenverhalten
103
Brand image
89
Markenimage
89
Beziehungsmarketing
46
Relationship marketing
46
Brand
40
Hotel industry
38
Hotellerie
38
Markenartikel
37
Customer satisfaction
26
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Gastronomie
17
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Designation of origin
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Dienstleistungsqualität
15
Service quality
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Werbewirkung
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Emotion
13
Internet marketing
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Online-Marketing
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Brand loyalty
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12
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Luxury goods
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Luxusgüter
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Social Web
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Social web
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International marketing
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Internationales Marketing
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Viral marketing
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15
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Jang, Soocheong
2
Bagdare, Shilpa
1
Bai, Billy
1
Billore, Aditya
1
Busser, James A.
1
Chen, Huan
1
Cheng, Yuqiao
1
Foroudi, Pantea
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gim, Jaehee
1
Hanks, Lydia
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Hu, Clark
1
Hwang, Yoo Hee
1
Janssen, Anne
1
Jayasimha, K. R.
1
Jeong, EunHa
1
Ju, Yongwook
1
Kim, Heewon
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
McGinley, Sean
1
Meurs, Frank van
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Paul, Justin
1
Qiao, Fei
1
Reynolds, Dennis
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1
Schimmelpfennig, Christian
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Su, Na
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International journal of hospitality management
Journal of global marketing
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising research
28
Journal of advertising
25
Journal of retailing and consumer services
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
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ECONIS (ZBW)
15
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1
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10
of
15
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date (newest first)
date (oldest first)
1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
4
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
5
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
6
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
7
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
8
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
9
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
10
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
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