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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Consumer behaviour
2,052
Konsumentenverhalten
2,051
Relationship marketing
657
Beziehungsmarketing
656
Customer satisfaction
561
Kundenzufriedenheit
559
Dienstleistungsqualität
545
Service quality
545
Hotel industry
521
Hotellerie
521
Einzelhandel
499
Retail trade
499
Online retailing
363
Online-Handel
363
Brand management
324
Markenführung
324
Restaurant industry
309
Gastronomie
306
Social Web
263
Social web
263
Brand image
257
Markenimage
257
Emotion
254
Internet marketing
231
Online-Marketing
230
Coronavirus
215
E-commerce
198
Electronic Commerce
197
Hospitality industry
195
Arbeitszufriedenheit
191
Job satisfaction
191
Gastgewerbe
188
Viral marketing
181
Arbeitsverhalten
173
Hospital
173
Krankenhaus
173
Work behaviour
173
Brand
163
Confidence
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Article
181
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Article in journal
Conference Paper
Mehrbändiges Werk
Aufsatz in Zeitschrift
181
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English
Author
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Law, Chun Hung Roberts
6
Li, Hengyun
6
Zhang, Zili
6
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Zhang, Lu
4
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Moro, Sérgio
3
Septianto, Felix
3
Wei, Wei
3
Zhang, Ziqiong
3
Abbasi, Amir Zaib
2
Armas-Cruz, Yaiza
2
Augusto, Mário Gomes
2
Borghi, Matteo
2
Chang, Ya Ping
2
Chiew, Tung Moi
2
Gil-Soto, Esperanza
2
Gursoy, Dogan
2
Hanks, Lydia
2
Ismagilova, Elvira
2
Lee, Minwoo
2
Liu, Chih-Hsing
2
Liu, Hongbo
2
Lu, Lu
2
Morini-Marrero, Sandra
2
Okumus, Fevzi
2
Petrescu, Maria
2
Shankar, Amit
2
Sharma, Piyush
2
Slade, Emma
2
Tafesse, Wondwesen
2
Xie, Karen L.
2
Yang, Sung-Byung
2
Ye, Qiang
2
Yu, Jongsik
2
Zhu, Dong Hong
2
Agrawal, Shiv Ratan
1
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
147
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
35
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
Journal of management information systems : JMIS
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
Journal of marketing research : JMR
13
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ECONIS (ZBW)
181
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1
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181
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
3
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
4
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
7
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
10
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
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