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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~subject:"Gastronomie"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Gastronomie
Virales Marketing
Brand management
80
Markenführung
80
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
56
Markenimage
56
Beziehungsmarketing
43
Relationship marketing
43
Hotel industry
38
Hotellerie
38
Brand
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenartikel
24
Restaurant industry
17
Dienstleistungsqualität
15
Service quality
15
Emotion
12
Brand loyalty
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Advertising effects
9
Brand equity
9
Luxury goods
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Luxusgüter
9
Markentreue
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Werbewirkung
9
Confidence
8
Vertrauen
8
Internet marketing
7
Online-Marketing
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Social Web
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Social web
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Viral marketing
7
Coronavirus
6
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Article in journal
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English
23
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Ham, Sunny
2
Kim, Jaewook
2
Kim, Jewoo
2
Li, Yong-Quan
2
Ruan, Wen-Qi
2
Wang, Yiqi
2
Zhang, Shu-Ning
2
Cai, Ruiying
1
Chang, Kuo-Chien
1
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1
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1
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Hu, Clark
1
Huang, Guoqiong Ivanka
1
Hung, Kuang-peng
1
Hyun, Sunghyup Sean
1
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1
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1
Kim, Eojina
1
Kim, Seongseop
1
Kim, Seoyoung
1
Lambert, Claire
1
Lau, Virginia Meng-Chan
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Leal, Catarina Correia
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International journal of hospitality management
Journal of business research : JBR
24
Journal of retailing and consumer services
18
The journal of product & brand management
17
International journal of contemporary hospitality management
13
Journal of hospitality marketing & management
13
International journal of internet marketing and advertising : IJIMA
11
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
Journal of marketing
5
Tourism management perspectives : TMP
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of Islamic marketing
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel and tourism marketing
4
Journal of vacation marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
International journal of business information systems : IJBIS
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
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ECONIS (ZBW)
23
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1
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
2
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
3
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
4
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
5
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
6
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
7
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
8
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Han, Sung Ho
;
Chen, Cheng-Hao Steve
;
Lee, Timothy J.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
Saved in:
9
Pictures vs. reality : roles of disconfirmation magnitude, disconfirmation sensitivity, and branding
Cai, Ruiying
;
Chi, Christina Geng-Qing
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
Saved in:
10
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
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