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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~subject:"Markenimage"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Markenimage
Relationship marketing
Brand management
80
Markenführung
80
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
56
Beziehungsmarketing
43
Hotel industry
38
Hotellerie
38
Brand
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenartikel
24
Gastronomie
17
Restaurant industry
17
Dienstleistungsqualität
15
Service quality
15
Emotion
12
Brand loyalty
11
Advertising effects
9
Brand equity
9
Luxury goods
9
Luxusgüter
9
Markentreue
9
Werbewirkung
9
Confidence
8
Vertrauen
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Viral marketing
7
Virales Marketing
7
Coronavirus
6
Customer integration
6
Hospital
6
Krankenhaus
6
Kundenintegration
6
Arbeitsverhalten
5
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Article
73
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Article in journal
Aufsatz in Zeitschrift
Language
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English
73
Author
All
Han, Heesup
6
Ahn, Jiseon
4
Back, Ki-Joon
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
King, Ceridwyn
3
Song, Hak-jun
3
Choe, Ja Young
2
Chua, Bee-Lia
2
Ham, Sunny
2
Hwang, Jinsoo
2
Khan, Imran
2
Kim, Jinkyung Jenny
2
Lee, Choong-Ki
2
Loureiro, Sandra Maria Correia
2
Reynolds, Dennis
2
Seo, Soobin
2
Shamim, Amjad
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Wong, IpKin Anthony
2
Yu, Jongsik
2
Zhang, Lu
2
Aagerup, Ulf
1
Alcántara-Pilar, Juan Miguel
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bai, Billy
1
Baloglu, Seyhmus
1
Barrio-García, Salvador del
1
Braun, Erik
1
Busser, James A.
1
Cai, Ruiying
1
Chang, Kuo-Chien
1
Chen, Annie Huiling
1
Chen, Cheng-Hao Steve
1
Chen, Han
1
Cheng, Yi-Sung
1
Cheng, Yuqiao
1
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Published in...
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International journal of hospitality management
Journal of business research : JBR
405
Journal of retailing and consumer services
240
The journal of product & brand management
203
The journal of brand management : an international journal
188
Asia Pacific journal of marketing and logistics
80
Journal of marketing communications
76
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
62
Journal of promotion management : innovations in planning and applied research
60
Psychology & marketing
60
Journal of international consumer marketing
58
Marketing intelligence & planning
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of Islamic marketing
48
Industrial marketing management : the international journal for industrial and high-tech firms
47
International marketing review
47
Journal of strategic marketing
46
European journal of marketing : EJM
43
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of advertising : the review of marketing communications
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of internet marketing and advertising : IJIMA
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of hospitality marketing & management
36
Marketing letters : a journal of research in marketing
36
European journal of marketing
35
International journal of consumer studies
35
Journal of global marketing
35
International journal of contemporary hospitality management
34
Journal of marketing
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of the Academy of Marketing Science
33
Journal of destination marketing & management
32
Journal of fashion marketing and management
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
International journal of market research
30
International journal of advertising : the quarterly review of marketing communications
28
Journal of promotion management : JPM
28
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ECONIS (ZBW)
73
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73
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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