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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"China"
~subject:"Konsumentenverhalten"
~type:"article"
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Brand management
China
Konsumentenverhalten
Website
17
Consumer behaviour
15
Internet marketing
11
Online-Marketing
11
Online retailing
8
Online-Handel
8
E-commerce
5
Electronic Commerce
5
Social Web
5
Social web
5
Advertising effects
3
Beziehungsmarketing
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Relationship marketing
3
Vertrauen
3
Werbewirkung
3
social media
3
trust
3
Advertising
2
CSR
2
Corporate culture
2
Cultural identity
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Environmental management
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Markenführung
2
Retail trade
2
Service quality
2
Text
2
Umweltmanagement
2
Unternehmenskultur
2
Viral marketing
2
Virales Marketing
2
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15
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English
15
Author
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Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Auschaitrakul, Sumitra
1
Bergiel, Blaise
1
Brown, Mark
1
Capece, Guendalina
1
Caruana, Albert
1
Cassar, Mario
1
Deng, Huixin
1
Di Pillo, Francesca
1
Dogra, Pallavi
1
Dung Phuong Hoang
1
Erkan, Ismail
1
Evans, Chris
1
Giraldi, Janaina de Moura Engracia
1
Hamilton, Mitchell L.
1
Hazari, Sunil
1
Kaushal, Arun
1
Konietzny, Jirka
1
Laroche, Michel
1
Mazaheri, Ebrahim
1
Mukherjee, Ashesh
1
Nam Hoai Nguyen
1
Namin, Aidin
1
Oliveira, Jorge Henrique Caldeira de
1
Pal, Sanchary
1
Pappas, Nikolaos
1
Pope, Nigel
1
Rohm, Andrew J.
1
Seelig, Michelle I.
1
Sethna, Beheruz N.
1
Shobeiri, Saeed
1
Souza, Marina Teixeira de
1
Sun, Ruoyu
1
Tan, Bin Jun
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
26
Journal of internet commerce
17
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of hospitality marketing & management
9
Tourism management : research, policies, practice
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Electronic commerce research
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Asia Pacific journal of marketing and logistics
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of electronic commerce : IJEC
5
International journal of public sector performance management : IJPSPM
5
International journal of retail & distribution management
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of international consumer marketing
5
Technological forecasting & social change : an international journal
5
Information systems and e-business management : ISeB
4
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of vacation marketing : an international journal
4
Tourism management perspectives : TMP
4
African journal of science, technology, innovation and development : AJSTID
3
Gadjah Mada international journal of business
3
Information systems research : ISR
3
International journal of electronic business : IJEB
3
Journal of Islamic marketing
3
Journal of air transport management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of management information systems : JMIS
3
Journal of marketing research
3
Journal of promotion management : innovations in planning and applied research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
15
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15
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1
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
4
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
5
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
6
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
7
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
8
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
9
Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de
;
Oliveira, Jorge Henrique …
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
Saved in:
10
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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