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~accessRights:"restricted"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"KOF Working Paper"
~isPartOf:"The Rand journal of economics"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Pharmaindustrie"
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Consumer behaviour
Markenartikel
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Physicians
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Delbaere, Majorie
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Mahmoud, Mahmoud Abdulai
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Matikainen, Minna
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International journal of pharmaceutical and healthcare marketing : IJPHM
KOF Working Paper
The Rand journal of economics
International journal of pharmaceutical and healthcare marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of health economics
4
Health economics
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Journal of public economics
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International journal of monetary economics and finance
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International journal of quality & reliability management
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of macromarketing
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Journal of organizational computing and electronic commerce
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KOF working papers
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Latin American business review
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Management decision
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Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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NBER working paper series
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Schriften zum europäischen Management
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1
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
2
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
5
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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