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~accessRights:"restricted"
~isPartOf:"International journal of production research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Advertising"
~subject:"Distribution channel"
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Search: subject_exact:"Direct marketing"
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Advertising
Distribution channel
Direct marketing
6
Direktmarketing
6
Vertriebsweg
4
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Personal selling
2
Selling
2
Verkauf
2
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Werbung
2
Anchors
1
Appeals scales
1
Assimilation-contrast
1
Beschaffung
1
Beziehungsmarketing
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Buyer-seller interaction
1
Catalogues
1
Channel management
1
Cross-channel
1
Customer-centric structures
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Direct mailing
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Display advertising
1
E-commerce
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Einzelhandel
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Electronic Commerce
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Emails
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Financial services
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Hidden Markov model
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Internet marketing
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Kraljic purchasing portfolio matrix
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Lieferantenmanagement
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Bulla, Ingo
1
Bulla, Jan
1
Gou, Qinglong
1
Kock, Heidi
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Lee, Ju-Yeon
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Lesscher, Lisan
1
Lobschat, Lara
1
Mark, Tanya
1
Niraj, Rakesh
1
Paesbrugghe, Bert
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Palmatier, Robert W.
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Schwarzwäller, Wolfgang
1
Sridhar, Shrihari
1
Tao, Zhiying
1
Verhoef, Peter C.
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1
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International journal of production research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Health marketing quarterly
15
Journal of business research : JBR
5
Journal of retailing
3
International journal of advertising : the review of marketing communications
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of production economics
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Economics
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Frontiers of business research in China : selected publications from Chinese universities
1
IEEE transactions on engineering management : EM
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of health economics and management
1
International journal of pharmaceutical and healthcare marketing
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Review of economic dynamics
1
Services marketing quarterly
1
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ECONIS (ZBW)
5
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
5
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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